Product Marketing Specialist (Fintech)

TL;DR

Product Marketing Specialist (Fintech): Driving growth, adoption, and market success for TaxWise tax preparation solutions with an accent on differentiated positioning and go-to-market execution. Focus on translating complex product capabilities into compelling value propositions and optimizing customer lifecycle marketing programs.

Location: USA - Kennesaw, GA

Salary: $57,400.00 - $98,350.00 USD

Company

hirify.global is a global provider of professional information services and software solutions for clinicians, accountants, and other professionals.

What you will do

• Develop differentiated positioning and messaging for TaxWise solutions, translating features into customer value propositions.
• Execute go-to-market plans for product launches, feature enhancements, and seasonal campaigns.
• Create customer-facing content for digital properties, email campaigns, webinars, and sales channels.
• Conduct market and competitive research to identify growth opportunities and inform positioning.
• Build customer lifecycle marketing programs to support onboarding, adoption, renewals, and upgrades.
• Collaborate with Sales and Revenue Enablement to create high-impact sales tools and competitive battlecards.

Requirements

• 3+ years of experience in Product Marketing supporting software, SaaS, or technology solutions.
• Demonstrated experience supporting product launches and integrated marketing campaigns.
• Ability to translate product capabilities into clear customer benefits and business outcomes.
• Experience creating marketing assets including web content, presentations, and case studies.
• Familiarity with CRM, marketing automation, and analytics platforms.
• Must be able to appear onsite at a hirify.global office as part of the recruitment process.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision plans.
• Financial security through 401(k), FSA, and HSA.
• Paid Vacation, Sick Time, and Parental Leave.
• Tuition Assistance Plan and Commuter Benefits.