Marketing Operations Manager (AI)

Location: London, hybrid with 2–3 days in the office

Company

hirify.global is a B2B SaaS company with a Data & Growth function focused on marketing, revenue operations, and go-to-market technology.

What you will do

• Own the marketing-to-sales lead lifecycle, including lead scoring, qualification, routing, lifecycle stages, SLAs, recycling, and re-engagement.
• Administer and optimize the marketing automation platform and Salesforce, building workflows, integrations, automations, and data flows across the GTM stack.
• Govern Salesforce Campaigns, campaign hierarchies, member statuses, tracking, attribution, and campaign measurement.
• Build dashboards and reporting for MQL generation, conversion, pipeline contribution, campaign performance, funnel health, and marketing ROI.
• Improve contact, account, and campaign data quality through validation rules, audits, synchronization checks, and governance processes.
• Explore and implement AI-powered workflows that reduce repetitive work, accelerate analysis, and surface actionable GTM insights.

Requirements

• 3–5+ years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a similar role.
• Experience in a B2B SaaS business and strong understanding of the B2B marketing and sales funnel.
• Hands-on Salesforce experience, including Salesforce Campaigns, Campaign Members, campaign hierarchies, and campaign reporting.
• Hands-on experience with a marketing automation platform such as HubSpot, Marketo, or Pardot/Account Engagement.
• Experience with MQLs, lifecycle stages, lead scoring, qualification, routing, workflows, attribution, and performance measurement.
• Strong analytical, troubleshooting, data quality, independent project management, and cross-functional collaboration skills, plus experience using AI tools in day-to-day work.

Nice to have

• Experience with Salesforce Campaign Influence, multi-touch attribution, ABM tools, enrichment, intent, or routing platforms.
• Experience with Salesloft, 6sense, Demandbase, ZoomInfo, BI, or data visualization tools.
• Basic knowledge of APIs, webhooks, and integration concepts.
• Experience implementing AI-powered workflows, agents, or GTM automation.

Culture & Benefits

• Individual contributor role with ownership of the Marketing Operations function within Revenue Operations.
• Cross-functional work with Marketing, Sales, and Revenue Operations.
• Culture focused on investigation, automation, data quality, end-to-end thinking, ownership, and commercial impact.