Marketing Specialist (AI)

Location: Salford, United Kingdom; hybrid

Company

hirify.global is a cloud compliance technology company developing tax and transaction solutions, including Versori, an AI-native integration platform.

What you will do

• Own the end-to-end marketing motion for Versori, building brand awareness, generating qualified pipeline, and communicating the product story.
• Define marketing metrics, build dashboards, and report on lead generation, conversion, campaign performance, pipeline influence, and return on marketing investment.
• Plan and optimize paid acquisition across LinkedIn and Google Search, including targeting, bidding, budgets, conversion tracking, creative, and landing pages.
• Execute demand generation programs across paid media, email, landing pages, and account targeting.
• Develop audience insights, customer case studies, success stories, field marketing programs, and events.
• Coordinate the marketing calendar, agencies, freelancers, campaign deliverables, and collaboration across Sales, Product, Design, and central Marketing.

Requirements

• Experience creating B2B case studies and customer success stories from concept through publication.
• Experience planning field marketing or event programs for a SaaS or technology company.
• Experience running ABM campaigns and demonstrating pipeline influence.
• Experience managing paid social and search campaigns on LinkedIn and Google, including targeting, creative testing, keyword strategy, bidding, conversion tracking, and budget optimization.
• Experience with B2B SaaS, technology, or enterprise software demand generation and marketing analytics.
• Comfort working with Salesforce, Marketo, Google Analytics, LinkedIn Campaign Manager, and project management tools; ability to use AI in day-to-day business work is required.

Culture & Benefits

• Paid time off and paid parental leave.
• Potential bonus eligibility and a total rewards package.
• Benefits generally include private medical, life, and disability insurance, varying by location.
• Focus on diversity, equity, inclusion, and employee-led resource groups with senior leadership sponsorship.
• AI is embedded in workflows, decision-making, and products.