Marketing Manager - Versori (AI-native integration platform)

TL;DR

Marketing Manager - Versori (AI-native integration platform): Own the end-to-end B2B marketing motion for Versori by hirify.global, building brand awareness, generating pipelines, and telling the product story through content, events, and targeted campaigns. Focus on designing ABM and agentic SDR workflows, producing ROI-driven customer stories, and optimizing paid and social performance to drive measurable pipeline influence.

Company

hirify.global builds cloud compliance and AI-first products for tax and business workflows.

What you will do

• Build and execute B2B marketing programs across case studies, customer stories, and sales enablement assets.
• Plan and run field marketing and events (including booth logistics, speaker submissions, and pre/post-event campaigns).
• Develop and manage ABM programs for priority retail, ERP, hospitality, and SaaS accounts, aligning with Sales on target lists and pipeline tracking.
• Own LinkedIn-first social presence and manage paid social campaigns, reporting on performance and lead volume.
• Manage the marketing calendar and cross-functional workflow alignment using project management tools.
• Design and optimize AI-powered (agentic) SDR workflows to improve inbound/outbound lead flow and handoff quality.

Requirements

• Experience producing B2B case studies and customer success stories from scratch that convert.
• Proven field marketing or event program experience for a SaaS/technology company, including logistics and follow-up.
• Hands-on ABM experience using tools such as HubSpot, 6sense, or Demandbase, with demonstrated pipeline influence.
• Experience running paid social campaigns on LinkedIn (and ideally Meta or Google), including targeting, creative testing, and budget optimization.
• Ability to manage multiple workstreams and maintain a marketing calendar using project management tools (e.g., Asana, Notion, Monday.com).
• Clear writing skills for a technical and commercial audience.

Culture & Benefits

• AI-first environment where AI is embedded in workflows, decision-making, and products.
• Total Rewards include paid time off and paid parental leave; bonuses may be available.
• Health and wellness benefits vary by location and generally include private medical, life, and disability insurance.
• Inclusive culture with employee-run resource groups and executive sponsorship.

Hiring process

• Application via hirify.global careers portal.
• Recruitment process includes interviews to assess marketing execution and cross-functional collaboration.

Location: Salford, United Kingdom (Hybrid)