UA Manager (AI)

Location: Fully remote; candidates must be based in the EU, Georgia, Armenia, or Serbia and have the right to work as a contractor there.

Company

Recraft is an AI product company building image, vector art, illustration, icon, and 3D graphics generation tools for professional creators.

What you will do

• Own paid user acquisition on Meta, including account structure, targeting, bidding, budget pacing, and daily optimization.
• Launch and scale Google and TikTok acquisition channels as Meta matures.
• Scale monthly spend while managing CAC, ROAS, and cohort payback targets.
• Build tracking, attribution, naming conventions, dashboards, and reporting infrastructure.
• Manage subscription economics, including free-to-paid conversion, renewals, churn, ARPPU, LTV, and cohort payback.
• Run structured campaign and creative tests, automate reporting and pacing with Claude and platform APIs, and forecast budgets.

Requirements

• 4+ years of user acquisition or performance marketing experience for a consumer subscription product.
• Deep, hands-on Meta expertise and experience managing at least $100k in monthly paid media spend.
• Experience building performance marketing infrastructure from scratch, including pixels, server-side events, MMP/SKAN or GA4, attribution, and reporting.
• Strong understanding of subscription economics and basic SQL skills for extracting data in a BI tool.
• Comfort using AI for analysis, reporting, and campaign automation.
• Based in the EU, Georgia, Armenia, or Serbia, with the right to work as a contractor in the relevant location.

Nice to have

• Experience scaling paid spend to approximately $1M per month.
• Experience with credit-, token-, or usage-based subscriptions and other consumer subscription categories.
• Hands-on experience with Google Ads, TikTok, or Apple Search Ads beyond Meta.
• Experience with creative tools, web and app funnels, web paywalls, incrementality testing, or geo-lift analysis.
• Experience using Claude or other LLMs to automate performance campaigns and reporting.

Culture & Benefits

• Full-time contractor engagement with fully remote work.
• Ownership of the acquisition budget, strategy, and performance targets.
• Direct collaboration with performance marketing, creative, analytics, and product teams.
• Opportunity to build the performance marketing structure and playbook from scratch.
• AI automation of repetitive work is actively encouraged.
• Direct feedback, open context sharing, and collaborative support.