Senior Marketing Manager, Lead Lifecycle & Conversion (Cybersecurity)

Location: Remote in the United Kingdom; legal authorization to work in the posted jurisdiction is required without employer sponsorship

Company

hirify.global provides cybersecurity products and services and operates a global growth marketing organization.

What you will do

• Own and evolve the global lead lifecycle strategy from initial engagement through MQL, SAL, opportunity, and revenue.
• Map prospect journeys, identify friction and leakage, and develop programs for leads that are not yet sales-ready.
• Build dynamic buying journeys driven by behavior, engagement, intent, and account signals.
• Develop and test interventions that improve funnel conversion, lead velocity, pipeline, and revenue contribution.
• Partner with Growth Marketing, Content, Product Marketing, ABX, SDR, Sales, Marketing Operations, and Revenue Operations teams.
• Use AI, automation, and predictive signals to improve personalization, prioritization, and journey orchestration.

Requirements

• 7+ years of B2B marketing experience, ideally in lifecycle marketing, demand generation, growth marketing, or marketing operations.
• Strong understanding of complex B2B buying journeys, preferably in SaaS, enterprise technology, or cybersecurity.
• Experience developing lifecycle, nurture, or demand programs that deliver measurable pipeline and revenue outcomes.
• Knowledge of lead management, scoring, qualification, routing, and recycling.
• Experience with CRM, marketing automation, and ABM or intent platforms such as Salesforce, Marketo or Eloqua, and 6sense or equivalent.
• Legal authorization to work in the United Kingdom without requiring employer sponsorship.

Nice to have

• Hands-on experience using AI within marketing workflows.

Culture & Benefits

• Remote-first work environment.
• Global collaboration across Growth Marketing and go-to-market stakeholders.
• Focus on continuous testing, learning, and optimization.