3 дня назад
CDnA - Senior Manager, Media and Campaign Analytics
137 145 - 185 549$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CDnA - Senior Manager, Media and Campaign Analytics (Omnichannel Marketing): Developing digital campaign analytics and integrated measurement for US and global marketing organizations with an accent on audience analysis, micro-segmentation, customer journeys, and channel performance. Focus on designing test-and-learn initiatives, analyzing complex media and tactical data, and translating campaign results into actionable commercial recommendations.
Location: Hybrid role requiring on-site work at least 3 days per week at the Thousand Oaks, California or Deerfield, Illinois site.
Salary: $137,144.95–$185,549.05 annual salary
Company
is a biotechnology company researching, manufacturing, and delivering medicines for serious illnesses across oncology, inflammation, general medicine, and rare disease.
What you will do
- Deliver analytics and insights supporting omnichannel commercial efforts across US and global marketing organizations.
- Develop digital campaign analytics covering audience analysis, micro-segmentation, digital personas, customer journeys, content and channel affinity, and touchpoint sequencing.
- Monitor digital exposure and engagement, track channel activity, and measure internal and external campaign performance.
- Build analyses from syndicated media data, benchmarking sources, and tactical performance data to clarify brand performance and critical metrics.
- Communicate campaign findings, recommendations, and measurement plans to marketing leadership and cross-functional partners.
- Manage external vendor relationships and collaborate with brand leads on audience targeting, analytics, and modeling opportunities.
Requirements
- Doctorate degree plus 2 years, master’s degree plus 4 years, bachelor’s degree plus 6 years, associate’s degree plus 10 years, or high school diploma/GED plus 12 years of forecasting, analytics, sales, or marketing operations experience.
- Experience with digital marketing channels including paid search/SEM, organic search/SEO, paid social, earned social, display, and email.
- Strong understanding of consumer and HCP omnichannel performance, measurement frameworks, and campaign optimization.
- Ability to translate complex analytics into clear insights and actionable commercial recommendations.
- Strong analytical, strategic, collaboration, communication, and presentation skills.
- Ability to manage multiple responsibilities, priorities, tasks, and projects simultaneously.
Culture & Benefits
- Collaborative, innovative, science-based work environment.
- Health, dental, vision, life, disability, and flexible spending benefits.
- Retirement and savings plan with company contributions.
- Annual bonus program and stock-based long-term incentives.
- Paid time off, company-wide shutdowns, and career development opportunities.
- Flexible work models, including remote arrangements where possible.
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