Associate Director, Consumer Marketing (Biotechnology)

Location: Four days on-site in Sleepy Hollow, New York, with up to 15% travel, including occasional weekend travel.

Salary: $157,200–$256,600 annually.

Company

hirify.global is a biotechnology and pharmaceutical company developing therapies for serious diseases.

What you will do

• Translate the eosinophilic esophagitis brand strategy into consumer digital and non-personal promotion campaigns.
• Own CRM programs, including email content, cadence, segmentation, personalization, and patient journey engagement.
• Manage the EoE website, content experience, SEO/SEM discoverability, and precision-marketing capabilities.
• Lead consumer material development, Veeva asset management, and medical, legal, and regulatory approvals.
• Manage creative, digital, media, and production agencies across briefs, timelines, statements of work, budgets, and deliverables.
• Lead patient education programs and use campaign analytics, market research, and KPI reporting to optimize performance.

Requirements

• Bachelor’s degree required; MBA is a plus.
• 10+ years of progressive industry or relevant professional experience.
• 3+ years of pharmaceutical or biotechnology marketing, product management, or direct-to-consumer experience.
• Experience managing multiple external agencies and navigating MLR/JRC review processes.
• Ability to collaborate across Medical, Regulatory, Legal, Patient Support Services, Advocacy, Communications, Sales, Global, and alliance partners.
• Experience in gastroenterology, immunology, or alliance/co-promote marketing is preferred.

Culture & Benefits

• Inclusive workplace with equal employment opportunity.
• Competitive total rewards package that may include bonuses, equity awards, retirement benefits, 401(k) matching, insurance, paid time off, and family support.
• Background checks may verify identity, right to work, and educational qualifications.