2 дня назад
Senior Manager, Digital Content Strategy (Life Sciences)
135 000 - 145 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Digital Content Strategy (Life Sciences): Developing and optimizing customer-centric digital content for Cytiva’s flagship website with an accent on user experience, brand consistency, compliance, and measurable business impact. Focus on using web analytics and customer insights to improve content performance, establishing governance best practices, and coordinating cross-functional digital initiatives.
Location: On-site in Marlborough, Massachusetts, United States
Annual salary: $135,000–$145,000, plus bonus or incentive pay.
Company
Cytiva is a operating company providing life sciences, diagnostics, biotechnology, and human health solutions.
What you will do
- Develop and execute digital content strategies aligned with brand identity, customer needs, and business objectives.
- Create and optimize content for Cytiva’s flagship website to improve user experience, traffic, engagement, conversion, and lead generation.
- Ensure digital content follows brand consistency, legal, and regulatory requirements.
- Collaborate with marketing, product, sales, UI/UX, writing, and customer service teams.
- Analyze web analytics, performance metrics, and customer insights to refine content strategy and governance practices.
- Monitor industry trends, SEO best practices, and emerging technologies.
Requirements
- Extensive experience in digital content strategy, digital marketing, and B2B web content programs.
- Experience leading people, processes, and cross-functional projects from strategy through execution.
- Experience working with international teams and highly matrixed, regulated B2B organizations.
- Strong analytical, written, verbal communication, and storytelling skills.
- Bachelor’s degree in digital marketing, communications, or a related field.
Nice to have
- Familiarity with CMS platforms, SEO, HTML, and CSS.
- Familiarity with Agile project execution.
Culture & Benefits
- Continuous improvement culture based on the Business System.
- Paid time off.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) benefits for eligible employees.
- Eligibility for bonus or incentive pay.
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