Associate Marketing Director (AI)

Location: Cranbury, New Jersey, United States; hybrid work schedule

Salary: $80,000–$90,000 per year, depending on qualifications, with eligibility for an annual bonus program or commission incentive.

Company

hirify.global is a life sciences media company focused on marketing, audience engagement, and business growth.

What you will do

• Lead integrated, multi-channel marketing campaigns that support business growth, audience engagement, and brand awareness.
• Use AI tools for market research, competitive analysis, content development, campaign optimization, and performance reporting.
• Partner with sales, product, and editorial teams on lead generation, customer engagement, revenue growth, and brand messaging.
• Oversee SEO, SEM, social media, email marketing, creative assets, messaging, and content across digital channels.
• Analyze campaign metrics and convert audience, market, and competitive insights into strategic improvements.
• Manage marketing budgets and timelines while mentoring team members and aligning stakeholders with organizational objectives.

Requirements

• At least 7 years of progressive marketing experience, including 3 years in a leadership role.
• AI-native approach with active use of tools such as ChatGPT, Claude, or AI-powered marketing platforms.
• Strong expertise in digital marketing, including social media, SEO, SEM, email marketing, and analytics platforms.
• Experience analyzing campaign data, managing budgets, influencing cross-functional stakeholders, and delivering programs on time and within scope.
• Excellent leadership and communication skills, with the ability to set standards and drive accountability.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; an MBA is preferred.

Nice to have

• Experience in life sciences, healthcare, or B2B media.
• Examples of AI-driven marketing programs, workflows, or organizational improvements.

Culture & Benefits

• Hybrid work schedule with a culture centered on service, innovation, integrity, respect, teamwork, and accountability.
• Medical and dental insurance through Cigna, vision coverage through VSP, and pharmacy benefits through OptumRx.
• 401(k) and Roth 401(k) with company match, plus FSA, HSA, and dependent care FSA options.
• Company-paid short- and long-term disability coverage, life insurance options, and supplemental Aflac coverage.
• Additional benefits include commuter support, fertility benefits, employee assistance, identity theft protection, pet discounts, and BenefitHub rewards.

Hiring process

• Candidates should be prepared to discuss their current AI tools, workflows, adoption approach, and measurable impact on marketing output or team efficiency.