Marketing Manager, Exchange Traded Funds (ETFs)

Location: Boston, Massachusetts, United States; in-office collaboration at least four days per week, with one day per week flexible to work from home.

Base salary: $94,000–$129,000 per year, plus potential variable compensation such as bonuses, commissions, and long-term incentives.

Company

hirify.global and Columbia Threadneedle Investments provide investment strategies and financial services through a global organization of investment professionals.

What you will do

• Create marketing messaging and collateral for the ETF product lineup across the awareness, consideration, and purchase lifecycle.
• Maintain and regularly update marketing materials in partnership with investments, product, marketing, and compliance stakeholders.
• Establish metrics, measure campaign results, and recommend improvements to product-specific marketing initiatives.
• Design and execute complex ETF product marketing programs, managing timelines, budgets, and internal or external partners.
• Coordinate messaging and initiatives with Paid Media, Thought Leadership, Digital, sales, product, investments, and compliance teams.

Requirements

• 3–5 years of financial services marketing experience, including marketing ETFs to financial advisors.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong project management skills with the ability to manage multiple priorities, projects, and deadlines.
• Ability to turn ambiguous or conceptual ideas into tactical campaigns and explain complex concepts clearly.
• Excellent written and verbal communication skills and experience working with cross-functional teams.
• Valid United States work authorization without current or future visa sponsorship requirements.

Nice to have

• Experience with content and project management systems such as Bloomreach, Seismic, or Workfront.

Culture & Benefits

• Client-centric, relationship-based working environment focused on face-to-face collaboration.
• Benefits include vacation time, sick time, 401(k), and health, dental, and life insurance.
• Inclusive and performance-based culture with opportunities for growth and career development.
• Potential eligibility for bonus, commissions, and long-term incentive compensation.