Manager, Marketing Programs

Location: Minneapolis, Minnesota; employees work in the office at least four days per week and may work from home one day per week.

Base salary: $81,700–$112,300 per year, with potential variable compensation depending on the role.

Company

hirify.global is a diversified financial services company providing financial planning and advice, asset management, and insurance and annuity services.

What you will do

• Lead integrated B2B advisor recruiting and B2C investor marketing programs across multiple channels.
• Develop audience segmentation, messaging frameworks, content, and marketing tactics for the recruiting journey.
• Execute campaigns through email, websites, Marketing Cloud, paid and organic social media, events, and sponsorships.
• Create advisor stories, leader scripts, videos, and other marketing materials while overseeing budget allocation.
• Monitor campaign analytics and candidate engagement data to improve funnel conversion and marketing effectiveness.
• Support white-label investment marketing programs, maintain marketing content and the Marketing Library, and coordinate custom requests.

Requirements

• Bachelor’s degree or equivalent.
• 5–7 years of marketing experience.
• Strong writing and communication skills, strategic thinking, and the ability to translate complex concepts into clear language.
• Ability to collaborate with cross-functional teams and manage multiple projects in a fast-paced environment.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
• Valid U.S. work authorization is required without current or future visa sponsorship needs.

Nice to have

• B2B and B2C marketing experience.
• Creative agency experience.
• Experience with sales enablement tools such as Seismic and Salesforce.

Culture & Benefits

• Relationship-based, client-centric environment centered on in-person collaboration.
• Opportunities to work cross-functionally with recruiting, brand, content, digital marketing, communications, operations, legal, and compliance teams.
• Vacation and sick time.
• 401(k) and health, dental, and life insurance benefits.
• Pay-for-performance compensation with potential bonuses, commissions, or long-term incentives.