Area Director, Franchise Performance (West Virginia)

Location: Field/Remote; applicants must be currently based in or near Charleston or Beckley, West Virginia, or Blacksburg or Martinsville, Virginia. Approximately 70% travel within the assigned region is required.

Salary: $99,919–$117,000 annually, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

hirify.global is a global lodging franchisor operating more than 7,500 hotels across 45+ countries and territories.

What you will do

• Drive financial, revenue, guest experience, operational, and brand-standard performance across a portfolio of franchised hotels.
• Advise hotel owners, operators, and above-property leaders on performance strategies and midscale operating-model adoption.
• Use performance dashboards, competitive intelligence, and analytical tools to identify opportunities and support decision-making.
• Activate recommendations that improve revenue, profitability, guest satisfaction, and cost efficiency.
• Collaborate with Revenue Management, Commercial Strategy, Brand Operations, Owner Relations, and other internal resources.
• Document consultations and action plans, provide follow-up coaching, and share market insights with regional and corporate stakeholders.

Requirements

• Bachelor’s degree in Hotel Management, Business Administration, Marketing, a related field, or equivalent education and experience.
• At least 15 years of progressive hotel operations experience, preferably in midscale or upper-midscale segments.
• At least 10 years of hotel leadership experience, preferably involving multi-unit or franchise performance responsibility.
• Strong analytical, forecasting, budget management, relationship management, communication, and consultative skills.
• Ability to manage complex issues, synthesize data, influence stakeholders without direct authority, and adapt to changing market conditions.
• Proficiency in Microsoft Office and tools such as CoSTAR, Medallia, Tableau, and Salesforce.

Culture & Benefits

• Home-office work with virtual collaboration through Zoom and required regional travel.
• Medical, dental, and vision coverage.
• Paid holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious-observance leave.
• Retirement and health savings benefits.
• Employee recognition programs and discounts at Choice hotels worldwide.