Group Marketing Manager, Mid-Market Growth & Demand Generation (B2B SaaS)

Location: Mountain View, California, United States

Base pay: $213,500–$289,000 per year, with potential cash bonus, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform whose products include TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own the strategy, planning, and execution of integrated demand-generation programs for the Desktop Migration motion.
• Drive MQL-to-SQL-to-opportunity progression, pipeline creation, and account-based growth across inbound, lifecycle, paid, partner, and field marketing channels.
• Build quarterly and annual demand plans covering segmentation, targeting, channel mix, messaging, and release-driven campaign moments.
• Monitor funnel performance, identify conversion drop-offs, improve campaign impact, and strengthen forecast accuracy.
• Develop personalized marketing approaches and migration value propositions for managed, priority, multi-entity, and high-revenue accounts.
• Own channel roadmaps and collaborate with creative, Product Marketing, Sales, Analytics, Sales Operations, Product, and Customer Success teams.

Requirements

• Seasoned B2B SaaS demand-generation or growth leadership experience with accountability for pipeline impact, ROI, and go-to-market alignment.
• Track record in base modernization, migration, and/or retention programs.
• Experience translating product launches and release milestones into demand-generation campaigns.
• Ability to lead integrated quarterly and annual demand plans across segmentation, targeting, channel mix, and messaging.
• Strong fluency across lifecycle and email marketing, webinars and events, paid media, content, IPD, accountant and partner channels.
• Experience with account-based marketing, intent data, AI-powered targeting, marketing automation, funnel conversion metrics, CAC, cost per SQO, Salesforce, and marketing dashboards.

Culture & Benefits

• Competitive compensation with a pay-for-performance rewards approach.
• Potential eligibility for cash bonus, equity rewards, and employee benefits under applicable plans.
• Commitment to ongoing fair-pay comparisons across ethnicity and gender categories.