1 день назад
Marketing Manager (Fintech)
121 100 - 193 800$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager, VAS Integrated Marketing (B2B/Fintech): Developing and executing integrated B2B marketing, ABM, demand generation, and content programs for Visa’s Value-Added Services with an accent on regional campaign adaptation, customer insights, and cross-functional execution. Focus on targeting strategic accounts, optimizing campaign performance, managing marketing budgets and partners, and driving measurable pipeline contribution.
Location: Hybrid, based in the Austin, Texas office; at least 3 days per week in the office. Travel required 5–10% of the time.
Salary: $121,100–$193,800 USD per year, with potential bonus, equity, and sales incentive payments where applicable.
Company
is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and governments in more than 200 countries and territories.
What you will do
- Develop and execute B2B marketing strategies, integrated campaigns, and media plans across regional markets.
- Adapt global marketing programs to local business environments and varying market needs.
- Conduct customer research and competitive analysis to inform segmentation, messaging, and go-to-market priorities.
- Create digital content, thought leadership materials, case studies, and event messaging across multiple channels.
- Build ABM and lead-generation programs with Sales and client teams, improving engagement, lead quality, and pipeline contribution.
- Measure campaign performance, manage the assigned marketing budget, and coordinate agencies, partners, suppliers, and cross-functional stakeholders.
Requirements
- At least 5 years of relevant experience with a bachelor’s degree, or 2 years with an advanced degree; relevant PhD experience may also qualify.
- At least 5 years of B2B marketing experience driving demand and revenue growth through integrated programs.
- Bachelor’s degree in business or marketing; an MBA is preferred.
- Expertise in campaign management, account-based marketing, content development, analytics, and data-driven decision-making.
- Strong communication, planning, organizational, analytical, and problem-solving skills, including the ability to influence cross-functional teams.
- Experience managing partners, suppliers, vendors, and marketing technology such as Microsoft Dynamics, Eloqua, Demandbase, and Google Analytics.
Nice to have
- Experience in financial services, payments, or SaaS.
- Knowledge of AI tools for strategic and efficient marketing outputs.
- Experience with agile ways of working.
Culture & Benefits
- Individual contributor role within a global organization working across Sales, Product, Field, Commercial, regional marketing, and client teams.
- Hybrid office setting in Austin with at least 3 required office days per week.
- Benefits may include medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and wellness programs.
- Work hours vary according to department needs.
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