Director, Demand Generation (SaaS)

TL;DR

Director, Demand Generation (SaaS): Building and scaling an integrated demand engine to drive pipeline growth across acquisition and retention with an accent on full-funnel optimization and multi-channel execution. Focus on aligning digital demand, ABM, and sales-led programs to increase revenue impact for national security technology.

Location: Remote, but must be a U.S. citizen and reside in one of the approved hiring hubs: DC/Maryland/Virginia, Raleigh/Durham/Chapel Hill (NC), Denver/Colorado Springs (CO), or Dallas/Fort Worth (TX)

Compensation: $165,000 - $180,000

Company

A public-benefit software company powering secure software deployment for government and regulated networks to strengthen national security.

What you will do

• Own quarterly and annual sales-qualified pipeline targets and revenue ROI.
• Execute integrated demand strategies across digital, lifecycle, events, and ABM.
• Drive paid media strategy (LinkedIn, Google) and inbound growth via SEO/AEO.
• Optimize web strategy and conversion rates to improve funnel performance.
• Implement AI-enabled workflows for campaign execution and personalization.
• Manage agency relationships for paid media, SEO, and digital programs.

Requirements

• U.S. citizenship is strictly required.
• Must reside in approved hiring hubs (DC/MD/VA, NC, CO, or TX).
• 8+ years of experience in B2B SaaS demand generation or growth marketing.
• Proven track record of generating measurable sales-qualified pipeline.
• Expertise in full-funnel strategy, paid media, and agency management.
• Strong analytical mindset with experience in attribution and revenue performance.

Nice to have

• Experience marketing to defense, federal, or B2G customers.
• Experience in high-growth startup or scale-up environments.
• Familiarity with complex enterprise sales cycles and ecosystem-led demand.

Culture & Benefits

• 100% healthcare, vision, and dental coverage.
• 401(k) with 3% company contribution and equity incentive plan.
• Flexible paid time off and federal holidays.
• Professional development and tech/office supplies stipends.
• Parental leave and referral bonuses.