Director, Demand Generation (B2B SaaS)

Location: Remote, limited to candidates residing in one of the approved U.S. hiring hubs: DC/Maryland/Virginia; Raleigh/Durham/Chapel Hill, NC; Denver/Colorado Springs, CO; or Dallas/Fort Worth, TX.

Salary: $175,000–$185,000 base salary, plus potential equity awards and discretionary bonuses.

Company

hirify.global Systems is a public-benefit software company building secure software development and deployment capabilities for government and regulated networks, with a focus on national security.

What you will do

• Own quarterly and annual sales-qualified pipeline targets, revenue contribution, efficiency, and ROI.
• Build and execute integrated demand generation across digital, lifecycle, events, partnerships, ABM, and sales-led programs.
• Lead paid media, SEO, AEO, content-driven inbound, web strategy, landing page optimization, and conversion improvements.
• Develop event-driven demand programs and support enterprise account-based and sales-led initiatives.
• Run growth experiments, validate new channels, and apply AI-enabled workflows to targeting, personalization, reporting, and execution.
• Build attribution models, scalable playbooks, and agency partnerships while collaborating with Sales, RevOps, Product Marketing, and Partnerships.

Requirements

• 8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing.
• Proven experience generating measurable sales-qualified pipeline and revenue impact.
• Experience owning full-funnel demand strategy across digital, lifecycle, events, and integrated campaigns.
• Hands-on expertise in paid media, demand systems, SEO, AEO, CRO, website performance, and inbound demand.
• Strong analytical, attribution, cross-functional leadership, communication, and decision-making skills.
• Proficiency with modern marketing technology and AI-enabled workflows, plus the ability to work in fast-moving startup or scale-up environments.

Nice to have

• Experience marketing to enterprise B2B SaaS buyers.
• Experience with defense, federal, or other regulated customers.
• Experience with complex enterprise sales cycles, ABM, partner-driven GTM, or ecosystem-led demand.

Culture & Benefits

• Purpose-driven work supporting U.S. national security and regulated networks.
• 100% employer-paid medical, dental, and vision coverage for employees and dependents.
• 401(k) with a 3% company contribution, equity incentive plan, and referral bonus program.
• Flexible paid time off, federal holidays, generous parental leave, and flexible remote work opportunities.
• Home office technology stipend, annual professional development stipend, wellness benefits, and mental health resources.

Hiring process

• Applications are reviewed on a rolling basis.
• The position remains open until filled.