Performance Marketing Lead

TL;DR

Performance Marketing Lead: Own and scale demand engine driving sales-qualified pipeline for mission-critical national security technology with an accent on paid media, SEO, content, events, partnerships, and sales programs. Focus on structured growth experimentation, full-funnel optimization, attribution modeling, and ROI accountability.

Location: Remote. U.S. citizenship required due to government contract requirements. Candidates must reside in one of approved hiring hubs: DC/Maryland/Virginia, Raleigh/Durham/Chapel Hill NC, Denver/Colorado Springs CO, Dallas/Fort Worth TX.

Company

hirify.global Systems builds platforms accelerating defense innovation to strengthen national security.

What you will do

• Own quarterly/annual sales-qualified pipeline targets with ROI accountability.
• Build and execute integrated performance marketing strategy across paid media, SEO, content, events, partnerships, and sales programs.
• Lead growth experimentation program with continuous tests to improve conversion, efficiency, and pipeline velocity.
• Manage paid acquisition on LinkedIn, Google, and emerging platforms, optimizing budgets.
• Scale SEO/content programs for qualified inbound demand and build AI-enabled workflows.
• Optimize full-funnel performance, attribution models, and partner with Events/Partners for maximum impact.

Requirements

• 6+ years in B2B performance or demand generation marketing with proven sales-qualified pipeline generation.
• Hands-on experience managing paid advertising platforms, SEO, and content programs.
• Proficiency with modern marketing tools, AI workflows, and performance analytics.
• Strong analytical mindset, cross-functional collaboration, and comfort in ambiguous startup environments.
• U.S. citizenship and residence in approved U.S. hiring hubs (DC/MD/VA, Raleigh/Durham/Chapel Hill NC, Denver/CO Springs CO, Dallas/FT Worth TX).

Nice to have

• Experience marketing to defense or federal (B2G) customers.
• High-growth startup experience.

Culture & Benefits

• Fast-moving startup environment emphasizing speed, precision, and measurable outcomes.
• Hands-on builder role at the center of Growth, Sales, Partnerships, and RevOps.
• Opportunity to drive growth for mission-critical national security technology.