Area Director, Franchise Performance (South Carolina & Western North Carolina)

Location: Field/Remote; applicants must be currently based in or near Asheville, North Carolina; Greenville or Columbia, South Carolina; or Augusta, Georgia. Approximately 70% travel within the assigned region is required.

Salary: $99,919–$117,000 annually, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

A global lodging franchisor operating 7,500 hotels across more than 45 countries and territories in multiple hotel segments.

What you will do

• Drive financial performance, revenue, profitability, guest experience, operational execution, and brand-program adoption across a portfolio of franchised hotels.
• Advise hotel owners, operators, general managers, and management companies on performance improvement and brand-aligned operating strategies.
• Use performance dashboards, competitive intelligence, and tools such as CoSTAR, Medallia, Salesforce, and Tableau to identify opportunities and guide decisions.
• Collaborate with Revenue Management, Commercial Strategy, Brand Operations, Owner Relations, and other internal teams to deploy targeted solutions.
• Coach property stakeholders, track action plans, document consultations in the CRM, and follow up on execution.
• Share market insights and best practices with the Regional Vice President, corporate teams, and peers.

Requirements

• Bachelor’s degree in Hotel Management, Business Administration, Marketing, or a related field, or an equivalent combination of education and experience.
• At least 15 years of progressive hotel operations experience, preferably in midscale or upper-midscale segments.
• At least 10 years of hotel leadership experience, preferably involving multi-unit or franchise performance responsibility.
• Strong analytical, forecasting, budget management, relationship management, communication, and consultative skills.
• Ability to manage complex issues, synthesize data, influence stakeholders without direct authority, and adapt strategies to changing market conditions.
• Proficiency in Microsoft Office and performance measurement tools; strong project coordination, time management, and prioritization skills.

Culture & Benefits

• Home-office setup with virtual collaboration through Zoom and required regional travel.
• Medical, dental, and vision coverage.
• Paid leave for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Retirement and health savings benefits.
• Employee recognition programs and discounts at hotels worldwide.
• Participation in conferences, special projects, and organizational initiatives.