VP of Integrated Marketing (Fashion)

Location: New York, NY, United States

Salary: $175,000–$200,000 base salary annually, plus benefits, a short-term incentive program, clothing allowance, and merchandise discounts.

Company

hirify.global is a fashion brand operating across direct-to-consumer, retail, and wholesale channels.

What you will do

• Develop and execute integrated wholesale marketing strategies that support brand growth and key partner relationships.
• Lead the retail marketing ecosystem, including store openings, market activation, traffic generation, and events.
• Create go-to-market strategies for product categories and maintain seasonal customer excitement and amplification.
• Oversee CRM initiatives, loyalty programs, direct mail, customer engagement, and conversion optimization.
• Analyze project, monthly, quarterly, and ad hoc performance data; deliver actionable insights and reports for leadership and Board meetings.
• Manage global marketing and creative budgets, competitor analysis, long-range planning, and internal marketing communications.

Requirements

• 10+ years of progressive marketing leadership experience focused on integrated marketing, business growth, wholesale marketing, and macro strategy.
• Proven experience developing CRM and loyalty programs.
• Demonstrated ability to execute data-driven marketing strategies and generate measurable results.
• Strong analytical, written, verbal communication, presentation, and interpersonal skills.
• Experience working with international markets, senior leadership, cross-functional teams, budget management, and financial forecasting.
• Ability to work in New York, NY.

Culture & Benefits

• Comprehensive benefits package.
• Short-term incentive program.
• Clothing allowance and merchandise discounts.
• Commitment to diversity, equity, inclusion, and a respectful workplace.
• EEO/Affirmative Action workplace.