3 часа назад
Director of Post Licensure Marketing
100 171 - 181 034$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director of Post Licensure Marketing (Healthcare Education): Leading end-to-end marketing for Chamberlain University's post-licensure programs with an accent on brand positioning, demand generation, conversion optimization, and enrollment growth. Focus on building multi-channel campaigns, optimizing performance through audience data and insights, and coordinating marketing, enrollment, creative, finance, and institutional stakeholders in a highly regulated environment.
Location: Minneapolis, MN, USA; hybrid schedule with four in-office days per week, Monday–Thursday
Salary: $100,171.61–$181,034.70 annually, adjusted based on experience, training, geographic location, licensure, certifications, market factors, budget, and responsibility.
Company
is a healthcare education organization serving more than 97,000 students through five accredited institutions, including Chamberlain University, with a focus on expanding access to healthcare careers.
What you will do
- Define and lead the marketing strategy for Chamberlain University's RNBSN, MSN, DNP, MSW, MPH, and MPAS programs.
- Translate enrollment and revenue objectives into measurable marketing plans and drive accountability for results.
- Lead multi-channel execution across paid media, digital marketing, CRM, and content.
- Optimize campaign performance using data, insights, and audience signals while maintaining compliance in a regulated environment.
- Direct creative briefs and content development in partnership with brand, creative, agency, and internal teams.
- Lead, mentor, and develop marketing talent while partnering with admissions, enrollment, operations, finance, and institutional leadership.
Requirements
- Bachelor's degree in business, marketing, or a related field.
- 10+ years of experience in a marketing management position.
- Experience overseeing a successful multi-channel marketing function and operating in a complex or matrix environment.
- Strong strategic thinking, judgment, communication, organizational, project leadership, and cross-functional collaboration skills.
- Ability to use performance data and insights to connect marketing decisions with business and enrollment outcomes.
- Ability to work in a fast-paced, highly regulated environment; proficiency with Microsoft Office, internet applications, and marketing programs.
Nice to have
- Master's degree.
- Background in education, healthcare, or mission-driven organizations.
Culture & Benefits
- Hybrid work environment designed to support collaboration, communication, creativity, and innovation.
- Health, dental, vision, life, and disability insurance.
- 401(k) retirement program with a 6% employer match.
- Flexible Time Off policy and 12 paid holidays.
- Eligibility for an annual incentive program based on individual and organizational performance.
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