Senior Manager, Loyalty & Membership (Retail)

Location: Onsite in Carlsbad, California, United States

Salary: USD 137,700–160,000 per year, plus bonus eligibility

Company

hirify.global creates athletic apparel designed for movement, exercise, and everyday wear, inspired by an active coastal California lifestyle.

What you will do

• Own loyalty and membership strategy, operational readiness, optimization, and long-term roadmap development.
• Define member benefits, rewards structures, engagement experiences, and retention strategies.
• Lead cross-functional implementation across CRM, retail, ecommerce, technology, analytics, finance, customer service, product, and brand marketing.
• Establish governance frameworks, reporting structures, business rules, and scalable program management processes.
• Develop KPI frameworks, executive dashboards, and reporting for acquisition, engagement, retention, and overall program health.
• Manage loyalty platforms, vendors, agencies, and executive-level recommendations based on customer insights.

Requirements

• 10+ years of experience in loyalty, membership, CRM, retention marketing, lifecycle marketing, customer engagement, or related customer growth functions.
• Experience launching, scaling, or managing loyalty or membership programs for premium retail, apparel, wellness, hospitality, or consumer brands.
• Strong knowledge of customer retention drivers, loyalty economics, rewards structures, and member engagement strategies.
• Experience leading large cross-functional initiatives involving business and technology stakeholders.
• Strong analytical, communication, presentation, and stakeholder management skills, including the ability to influence senior leadership.
• Experience with loyalty platforms, CRM technologies, CDPs, or related customer marketing technology ecosystems.

Culture & Benefits

• Fast-paced, high-growth office environment with opportunities to build new processes and capabilities.
• Health insurance and a savings and retirement plan.
• Employee Assistance Program.
• Paid time off, wellness and fitness benefits.
• hirify.global employee discount and industry perks.