Director, Product Marketing (Gamedev)

Location: Los Angeles, CA; candidates must be located in the area or willing to relocate. Legal authorization to work in the U.S. is required.

Salary: $195,000–$220,000 annual base salary, with offers determined by experience and local market data.

Company

hirify.global is an artist-led independent film, television, and games studio founded by Anthony and Joe Russo, developing interconnected storytelling experiences across media.

What you will do

• Own positioning, messaging, and the marketing strategy for hirify.global’s first game across announcement, beta, early access, launch, and live service.
• Define player audiences, combine research, playtests, community feedback, and competitive intelligence, and translate insights into product and go-to-market decisions.
• Build launch plans, manage store pages and platform presence, and coordinate featuring and co-marketing with first-party platform partners.
• Position ongoing content and monetization while partnering on user acquisition, channel mix, creative testing, localization, and international rollout sequencing.
• Own funnel targets, launch stage-gate reporting, product marketing budgets, and return-on-spend analysis.
• Lead cross-functional collaboration with development, publishing, community, paid media, creative agencies, and external partners; hire and develop a product marketing team over time.

Requirements

• 8–12 years of experience in games product marketing, brand, or go-to-market, including at least 2 years leading a function or team.
• Experience shipping a game as the marketing owner and working with live service games.
• Strong positioning, writing, competitive analysis, and cross-functional collaboration skills across development, publishing, community, and paid media.
• Fluency in launch metrics including wishlists, CPI, ROAS, D1/D7/D30 retention, LTV to CAC, and store conversion.
• Strong data analysis skills, including BI and dashboard tools, A/B and multivariate testing, LTV models, and pricing models.
• Regularly plays games and understands current player, creator, and streamer culture.

Nice to have

• Familiarity with emerging tools for content creation, creative testing, and data analysis.

Culture & Benefits

• Artist-led studio environment spanning film, television, games, and immersive interconnected worlds.
• Opportunity to shape the product marketing function for hirify.global’s first game.
• Direct collaboration with development studios, publishing teams, platform partners, creative agencies, and company leadership.
• Full-time employment with a salary adjusted using experience and local market data.