Marketability Director (Gamedev)

Location: Office-based in Montreal (Canada), Paris (France), or Cary (United States)

Company

hirify.global is a global leader in the gaming industry, creating original and memorable experiences like Assassin’s Creed and Rainbow Six.

What you will do

• Define core product marketability elements, including positioning, USPs, and visual/verbal identity.
• Collaborate with Go-To-Market Directors to align product foundations with business needs and market realities.
• Provide development teams with player insights, market trends, and feedback to ensure a player-centric approach.
• Develop marketability deliverables such as product bibles, naming frameworks, and build guidelines.
• Define and track desirability metrics to assess positioning resonance and product marketing health.
• Manage and develop a team of experts across Product Marketing and Product Management.

Requirements

• 7 to 10+ years of experience in video game marketing or relevant product strategy roles.
• Functional bilingualism in English and French is required.
• In-depth knowledge of the video game market and industry trends.
• Proven leadership and human resources management skills.
• Ability to work effectively on multiple projects simultaneously in an office-based environment.
• University degree in a relevant field or equivalent education.

Culture & Benefits

• Opportunity to work on world-renowned gaming franchises.
• Collaborative environment focused on innovation and diverse perspectives.
• Support for employee development through coaching and growth opportunities.
• Commitment to a player-centric and creative culture.