Director, Creator Programs & Ecosystems Marketing (Gaming)

Location: Redmond, Washington, United States; 3 days per week in-office

Salary: USD $130,900–$251,900 per year across the U.S.; USD $165,600–$272,300 per year in the San Francisco Bay Area and New York City metropolitan area.

Company

hirify.global Studios creates Minecraft and builds a global gaming community centered on creativity, connection, and play.

What you will do

• Define the multi-year global marketing vision, audience strategy, priorities, and investment roadmap for Minecraft’s creator ecosystem.
• Align Creator, Marketplace, Product, Platform, Business Development, Analytics, Community, and Marketing leaders around shared ecosystem growth decisions.
• Build scalable acquisition, onboarding, education, activation, recognition, advocacy, and retention programs across the creator lifecycle.
• Set positioning, messaging, storytelling, showcases, events, and community moments for Minecraft creator programs.
• Develop strategic partnerships connecting creators, influencers, community leaders, and ecosystem partners with Minecraft opportunities.
• Establish measurement, governance, business reviews, and accountability frameworks to guide strategy and investment.

Requirements

• Master’s degree in Marketing, Computer Science, Business, or a related field with 4+ years of business experience, or bachelor’s degree with 6+ years, or equivalent experience.
• 4+ years of people management, indirect people management, or virtual team management experience.
• Preferred: master’s degree with 8+ years of business experience, bachelor’s degree with 12+ years, or equivalent experience.
• Preferred: 6+ years of people management experience.
• Experience with go-to-market strategy, positioning, messaging, audience engagement, cross-functional leadership, and senior stakeholder influence.
• Experience building creator, partner, influencer, ambassador, or community programs, preferably in gaming, creator economy, marketplace, platform, or community-driven businesses.

Nice to have

• Experience leading global or portfolio-level marketing initiatives in complex organizations.
• Experience creating measurement frameworks, business reviews, executive narratives, and thought leadership.
• Passion for gaming, creator communities, user-generated content, and participatory entertainment.

Culture & Benefits

• Work within a diverse, global, and highly engaged Minecraft community.
• Collaborate with creative and cross-functional teams across the Minecraft franchise.
• Benefits and other compensation may be available depending on role eligibility.
• hirify.global Studios and Microsoft are equal opportunity employers.