Director, Global Digital Marketing Analytics (Performance & Optimization)

Location: Toronto, Ontario, Canada; hybrid work with the option to work from the office and virtually based on business and client needs

Salary range: CAD 110,000–180,000 annually, plus eligibility for incentive plans

Company

hirify.global is a financial services and insurance organization focused on helping clients achieve lifetime financial security and live healthier lives.

What you will do

• Develop and execute enterprise-wide digital marketing measurement strategies across web, mobile, email, and social media.
• Establish KPIs, benchmarks, tagging standards, governance frameworks, and performance reporting processes.
• Identify optimization opportunities and improve conversion rates, engagement, ROI, data quality, and analytics coverage.
• Build dashboards, automated reports, interactive visualizations, predictive models, and self-service analytics capabilities.
• Ensure measurement and data handling comply with privacy, security, governance, regulatory, and retention requirements.
• Lead a team of two direct reports while partnering with IT, Marketing, CX, Business, Privacy, Compliance, and external vendors.

Requirements

• Bachelor’s degree in Business, Data Science, Analytics, Digital Marketing, or a related field.
• 5+ years of enterprise digital analytics, measurement, or business intelligence experience.
• 3+ years of people management and team leadership experience.
• Experience in financial services, insurance, or another regulated industry.
• Advanced proficiency with Adobe Analytics, Adobe Target, Medallia DXA, or similar tools, plus experience with Tableau, Power BI, or comparable platforms.
• Strong knowledge of marketing measurement, attribution modeling, digital KPIs, project management, communication, storytelling, and stakeholder influence.

Culture & Benefits

• Flexible hybrid work combining office and virtual arrangements.
• Group insurance coverage beginning on the first day of employment.
• 20 vacation days per year.
• Share Ownership Program with employer matching contributions.
• Warm, supportive, inclusive culture and opportunities for professional growth.

Hiring process

• Selected candidates will be contacted for an interview.
• Artificial intelligence may support candidate sourcing, screening, and interview scheduling.