VP, Growth Marketing

Location: Boston, MA; New York, New York, United States; hybrid with 3 days in office, or remote for considered applicants.

Salary: $276k–$318k OTE with equity.

Company

hirify.global provides an AI-powered influencer marketing platform combining creator relationships, proprietary social data, and managed campaign expertise for enterprise brands and creators.

What you will do

• Own the end-to-end growth marketing strategy, connecting product marketing, demand generation, lifecycle marketing, pipeline, and revenue targets.
• Lead and develop a team of 12+ product marketers, channel experts, and growth marketers while making hiring and organizational decisions.
• Manage the multi-million-dollar growth marketing budget and optimize paid social, paid search, video, display, SEO/AEO, email, in-app lifecycle, CRO, web, and ABM programs.
• Drive acquisition, activation, retention, expansion, and reactivation across hirify.global Influence, hirify.global Social, and Creator/Affiliate.
• Own attribution, funnel analysis, marketing measurement, experimentation, and data quality in partnership with RevOps, MarketingOps, Sales, Product, and Web.
• Represent performance and growth strategy to senior leadership while operating as a player-coach who can directly own channels and campaigns.

Requirements

• 10+ years in growth, demand generation, or performance marketing, including ownership of a multi-million-dollar budget and a revenue number.
• 5+ years leading and developing marketing teams, including managers or senior specialists.
• Hands-on player-coach experience with paid media, SEO/AEO, lifecycle and email marketing, and web CRO.
• Experience building and scaling demand in B2B SaaS, PLG, or marketplace environments across enterprise and self-serve motions.
• Strong knowledge of attribution modeling, experiment design, funnel analysis, CRM, and marketing automation platforms.
• Clear communication with working teams and executive audiences, including the ability to defend plans and adapt based on evidence.

Nice to have

• Experience marketing to or through creators, or in social, influencer, or commerce businesses.
• Experience partnering with Sales on ABM or enterprise pipeline.

Culture & Benefits

• Inclusion-first culture focused on culture add rather than culture fit.
• Permanent team members are eligible for benefits plans as part of total compensation.
• Data-driven, market-based compensation reviewed bi-annually.
• Work environment emphasizes impact, accountability, collaboration, resilience, curiosity, and continuous learning.