2 дня назад
Associate Manager, Consumer Retention Marketing, Canada Core Marketplace
113 000 - 141 000CAD
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Associate Manager, Consumer Retention Marketing, Canada Core Marketplace (CRM/Lifecycle Marketing): Building and optimizing personalized, cross-channel CRM programs for DoorDash's Canadian core marketplace with an accent on audience segmentation, customer journeys, campaign execution, and retention strategy. Focus on designing trigger-based and always-on programs, analyzing campaign performance, and translating customer and business data into actionable improvements.
Location: Remote - Canada
Salary: $113,000–$141,000 CAD annually
Company
operates a food delivery and commerce marketplace.
What you will do
- Own the Canada Core Marketplace lifecycle strategy and execute CRM programs that drive customer engagement, retention, and resurrection.
- Build end-to-end campaigns in Braze, including audience segmentation, targeting, creative briefing, QA, launch, and post-campaign reporting.
- Design and iterate on trigger-based and always-on customer journeys for onboarding, re-engagement, and win-back.
- Collaborate with Product, Analytics, Promo Strategy, Creative Studio, and Marketing Ops.
- Analyze campaign and program performance, identify trends, and implement improvements.
- Share lifecycle marketing, retention, and CRM best practices with the broader team.
Requirements
- 6+ years of experience in CRM or lifecycle marketing.
- Experience with ESPs and marketing automation platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
- Analytical mindset, strong attention to detail, and ability to make data-informed decisions.
- Strong writing and communication skills.
- Basic knowledge of SQL, HTML, and data visualization platforms such as Tableau or Periscope.
- Knowledge of email best practices, including contact strategies, targeting, segmentation, A/B testing, and analytics.
Culture & Benefits
- Paid time off, paid parental leave, wellness benefits, and paid holidays.
- Full-time employees receive medical, dental, and vision benefits.
- Disability and basic life insurance are provided.
- RRSP with employer matching and access to a mental health program.
- Compensation is localized according to the employee's work location.
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