Senior Performance Marketing Specialist (SaaS)

Location: Toronto, Ontario, Canada; hybrid work with the option to work from home, in the office, or a mix of both

Salary: $85,000–$105,000 per year

Company

hirify.global is a high-growth SaaS company offering a no-code risk management platform that helps organizations turn risk management into risk intelligence.

What you will do

• Lead the strategy, setup, management, and optimization of paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant channels.
• Own keyword and audience strategy, bidding, budgets, campaign structure, ad copy, and channel planning against pipeline and revenue objectives.
• Develop and execute testing roadmaps covering campaigns, audiences, bidding strategies, offers, creative, and new platform capabilities.
• Recommend landing page improvements and write performance-focused copy for ads, headlines, offers, calls to action, and landing pages.
• Partner with web, design, content, and development teams to build landing pages and run structured A/B tests.
• Analyze funnel performance, attribution, conversion tracking, CRM data, and downstream outcomes including MQLs, opportunities, pipeline, and revenue.

Requirements

• 5+ years of experience in performance marketing, paid media, or digital acquisition, independently owning paid media strategy and optimization.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience managing meaningful paid media budgets and delivering measurable business results.
• Advanced experience with Google Ads and Microsoft Ads, plus strong experience with Google Analytics and conversion tracking.
• Experience with CRM and marketing automation platforms such as Salesforce, Pardot, or Marketo.
• Experience with landing page briefs, CRO testing, attribution, experimentation, and performance copywriting.

Nice to have

• Experience with LinkedIn Ads and other paid platforms.
• Google Ads certification or equivalent platform expertise.
• Experience with paid directories.

Culture & Benefits

• Health and dental benefits are fully paid from day one, with vision care and wellness or fitness reimbursement.
• External learning budget, e-learning, learning workshops, and a Career Development Program.
• Open vacation policy, with most employees taking approximately 3–4 weeks off per year.
• Parental leave top-up provides 100% coverage for 15 weeks, plus five additional weeks of pregnancy leave for birth mothers.
• Flexible work arrangements based on role needs and collaboration, with remote and in-office team activities.
• In-office snacks, beverages, social events, group lunches, games, karaoke, and ping pong.

Hiring process

• Apply to begin the recruitment process.
• Accommodation is available throughout the recruitment process for candidates with disabilities.