Associate Director, Demand Generation (B2B SaaS)

Location: Canada; fully remote work environment

Base salary: C$115,000–C$140,000 annually, plus a 15% target bonus.

Company

hirify.global provides media intelligence and PR technology through a platform that combines media relations, media monitoring, social listening, AI visibility, and media intelligence.

What you will do

• Design full-funnel demand generation architecture across Enterprise & Government, in-house PR, and PR agency segments.
• Define content, offers, sequencing, and channel mixes across paid search, paid and organic social, webinars, events, and outbound email.
• Lead the SEO, AI visibility, social media, field marketing, event, and community relations functions.
• Own outbound strategy, including dedicated sending infrastructure, deliverability controls, consent-aware sequencing, and buyer-intent workflows from ZoomInfo and G2.
• Run daily and weekly measurement, attribution reviews, and systematic A/B testing across campaigns.
• Coordinate cross-sell and upsell campaigns with product and customer marketing, content, operations, and sales.

Requirements

• 7+ years of B2B demand generation experience, including multi-channel campaign strategy in B2B SaaS.
• Experience managing and developing channel specialists.
• Proven ability to design and explain end-to-end full-funnel campaigns and results.
• Fluency with HubSpot Marketing Hub, including briefing, reviewing, and quality assurance.
• Experience with cold outbound on dedicated infrastructure, secondary domains, mailbox rotation, warmup, and deliverability management.
• Knowledge of CAN-SPAM, CASL, GDPR/PECR, post-2024 email authentication requirements, and data-driven testing.

Culture & Benefits

• Fully remote work environment with collaborative tools.
• Health, dental, and vision benefits.
• RRSP matching, life insurance, and an Employee Assistance Program.
• Paid vacation, personal days, and sick days.
• Career development and progression opportunities.
• Flex Fridays during summer, a week off between Christmas and New Year’s, and no internal meetings on Fridays.