Performance Marketing Lead (Fintech)

Location: New York, United States

Company

hirify.global is a cross-border fintech providing digital remittance and financial services for diaspora communities and emerging markets.

What you will do

• Own campaign setup, management, and optimization across paid social channels including Meta, TikTok, and Snapchat.
• Manage paid search and app acquisition across Google Search, Google App Campaigns, and YouTube.
• Optimize budgets against CAC and ROAS targets using daily performance data.
• Run structured creative tests and turn results into briefs for the creative team.
• Build dashboards and reporting, partnering with Data on attribution, incrementality testing, and audience segmentation.
• Manage paid media agencies and support channel launches and localized campaigns in new international markets.

Requirements

• 6+ years of hands-on paid marketing experience across paid social and paid search.
• Detailed working knowledge of Meta and Google platforms, including App Campaigns and YouTube.
• Experience managing meaningful budgets and making accountable daily optimization decisions.
• Ability to design rigorous creative tests, analyze performance, and communicate findings to non-technical stakeholders.
• Experience managing external agencies and working effectively in ambiguous, fast-moving environments.

Nice to have

• Experience in fintech, remittances, or consumer financial services.
• Experience marketing to diaspora or immigrant communities.
• Experience running acquisition across multiple international markets.

Culture & Benefits

• Mission-driven work focused on improving access to financial services.
• Global team of more than 250 people representing over 50 nationalities and 50 languages.
• Values include ownership, impact, humility, candid communication, and positive energy.
• Inclusive equal-opportunity workplace with reasonable adjustments available during the recruitment process.