4 дня назад
Paid Marketing Manager (B2B SaaS)
110 500 - 149 500$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Paid Marketing Manager (B2B SaaS): Owns paid acquisition across Google, LinkedIn, Meta, and TikTok, connecting media spend to pipeline and closed revenue with an accent on campaign optimization, budget allocation, and full-funnel experimentation. Focus on managing agencies, testing audiences and creative, analyzing CAC and ROAS, and scaling paid marketing systems.
Location: Hybrid, based in San Francisco, New York City, or Salt Lake City, with in-person collaboration 3 days per week.
Salary: $110.5K–$149.5K annually, plus equity.
Company
provides a tax automation platform that connects billing and payment systems to automate tax monitoring, calculations, and filing for software businesses operating across multiple jurisdictions.
What you will do
- Own paid search programs, including agency management, account structure, keyword strategy, bidding, ad copy, and landing page testing.
- Build and optimize paid social campaigns across LinkedIn, Meta, and TikTok.
- Manage paid media budgets and weekly channel allocation decisions based on CAC and pipeline contribution.
- Run structured testing across creative, copy, audiences, bidding, landing pages, and conversion optimization.
- Partner with marketing operations, lifecycle, sales, and analytics to connect ad spend with pipeline and closed revenue.
- Own paid performance reporting, paid brand investments, and the systems required to scale acquisition.
Requirements
- 4–6+ years of B2B SaaS marketing experience focused on hands-on paid acquisition.
- Direct experience building and optimizing Google Search campaigns in-platform.
- Strong paid social experience, especially with LinkedIn audience targeting, campaign structure, and creative testing.
- Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok.
- Strong analytical skills with CAC, ROAS, pipeline attribution, and data-driven budget decisions.
- Experience managing paid marketing agencies and full-funnel acquisition campaigns.
Nice to have
- Experience with paid brand investments such as niche publications, podcast sponsorships, or out-of-home advertising.
- Experience scaling paid acquisition at a high-growth startup.
Culture & Benefits
- Flexible hybrid work environment with office hubs and regular in-person collaboration.
- Medical, dental, and vision insurance covered 100%.
- Daily lunch and snacks at office hubs, plus home internet and home office setup stipends.
- One Medical membership, flexible sick benefits, and wellness reimbursement.
- Annual learning and development stipend for books, courses, and conferences.
- Annual team off-sites and in-person opportunities across the hubs.
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