Creative Strategist (Paid Social)

Location: Palo Alto, California, United States

Salary: $71,000–$107,000 USD annually for California, New York, and Washington; $58,000–$88,000 USD annually for other US states.

Company

hirify.global provides end-to-end advertising technologies that help businesses reach, monetize, and grow global audiences.

What you will do

• Own the creative strategy for Gist's paid social advertising.
• Identify, recruit, and manage creators aligned with Gist's voice and audience.
• Develop concepts, write scripts, direct shoots and edits, and produce 10+ ad variants weekly.
• Build creative testing frameworks covering hooks, formats, calls to action, and audience angles.
• Analyze CVR, CPI, CPA, and ROAS to guide creative iteration and acquisition outcomes.
• Track content trends, platform formats, and creator behavior across Meta, TikTok, Google, and other channels.

Requirements

• 3–5 years of paid social creative strategy experience, primarily with Meta Ads.
• Direct experience identifying, briefing, and collaborating with top creators.
• Strong understanding of authentic creator content and performance marketing.
• Quantitative approach to evaluating creative through conversion, acquisition cost, and ROAS metrics.
• Portfolio of successful creator-led campaigns.
• Ability to write scripts, direct shoots, or create rough edits.

Nice to have

• Comfort with AI tools such as Claude Code or Cursor.
• Background in consumer apps or direct-to-consumer brands.

Culture & Benefits

• Performance-based total compensation with potential equity eligibility.
• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Unlimited discretionary time off, 10 paid holidays per year, and 80 hours of paid sick leave.
• Inclusive environment with a global team and commitment to equal opportunity.

Hiring process

• Apply online; the application window is expected to close within 30 days of the posting date.