Paid Search and App Marketing Manager

Location: New York, United States; work is on-site.

Company

Polymarket is a prediction market platform where users trade on outcomes across politics, economics, sports, culture, and current affairs.

What you will do

• Own paid search and app marketing across Google Search, Performance Max, Demand Gen, YouTube, UAC, and Apple Search Ads.
• Build scalable campaign architecture, including campaign structure, bidding, pacing, negative keywords, and audience signals.
• Continuously analyze keywords and queries across competitor conquesting, brand defense, category expansion, and emerging demand.
• Build the measurement layer covering conversion tracking, MMP integration, SKAdNetwork, AEM, and incrementality testing.
• Allocate budgets across platforms, campaign types, devices, and geographies using marginal return, while owning forecasting and reporting.
• Partner with creative teams on ad copy, video and app-store assets, extensions, sitelinks, and landing-page experiences; evaluate new platform betas and bidding products.

Requirements

• 5+ years of hands-on experience in paid search or app marketing, ideally in consumer technology, fintech, or a high-growth startup.
• Deep expertise with Google Ads, including Search, Performance Max, Demand Gen, YouTube, and UAC, plus scaled budget and bid-strategy management.
• Fluency with Apple Search Ads, including campaign structure, Creative Sets, and store-level conversion dynamics.
• Experience building or rebuilding paid acquisition accounts from scratch and owning cross-environment web and mobile-app buying.
• Experience with MMP integration, SKAdNetwork, AEM, attribution modeling, incrementality testing, geo experiments, and performance forecasting.
• Ability to scale spend while maintaining or improving CAC, LTV, and payback period through marginal-return analysis.

Nice to have

• Experience with regulated advertising categories such as fintech, crypto, or financial products.
• Google Ads Scripts or API experience for reporting automation, bid management, or feed operations.
• Background in trading, crypto, sports betting, or other financial products.
• Experience coordinating paid search with a large paid social program and measuring cross-channel overlap.

Culture & Benefits

• Competitive salary and equity.
• Unlimited paid time off.
• Full health, vision, and dental coverage.
• 401(k) match.
• New MacBook Pro, large display, and accessories.