User Acquisition Manager (Performance Marketing)

TL;DR

User Acquisition Manager (Performance Marketing): Lead efforts to attract and retain users across paid ads, affiliates, influencers, and organic channels for AI-powered Personal & Entrepreneurial Resource Planner with an accent on data-driven optimization and multi-channel strategies. Focus on managing campaigns for maximum ROI, tracking metrics like CPI/CPA/LTV, and experimenting with new channels to drive growth.

Fully onsite position based at the Lisbon office. Open to support with relocation efforts.

Company

Family-founded company creating the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), born in Lisbon with offices there and in San Francisco, self-funded with over 100 million downloads worldwide.

What you will do

• Develop and execute multi-channel user acquisition strategies including paid search, paid social, display ads, influencer marketing, and referral programs.
• Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting.
• Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, providing actionable insights.
• Continuously test new channels, creatives, and messaging to drive incremental growth.
• Collaborate with Product, Analytics, and Creative teams to align strategies with product launches and promotions.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience (4+ years) managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (Google Analytics, Adjust, Amplitude), and A/B testing.
• Strong analytical, strategic thinking, and communication skills.

Culture & Benefits

• Apple hardware ecosystem for work.
• Annual bonus and pension fund.
• Top-tier health and life insurance, childcare support.
• Transportation budget, Coverflex benefits (meals, well-being), 100% free meals at the hub.
• Urban Sports Club membership and Air Conference for team collaboration.