Head of Lifecycle Marketing (Fintech)

Location: New York, United States

Company

hirify.global is a global cross-border fintech building digital financial services for diaspora communities and emerging markets.

What you will do

• Own the global lifecycle marketing strategy across activation, onboarding, engagement, retention, and win-back.
• Design and optimize campaigns across Email, Push, SMS, In-app messaging, and WhatsApp for diverse markets and remittance corridors.
• Build an experimentation program covering A/B tests, multivariate tests, and holdout groups.
• Track lifecycle KPIs including conversion, retention, LTV, and payback.
• Partner with Data to develop segmentation models and define the lifecycle MarTech roadmap.
• Use AI tools across strategy, segmentation, content, and campaign execution while advocating for customer needs.

Requirements

• 8+ years of experience in lifecycle, CRM, or retention marketing.
• Experience improving full-funnel lifecycle metrics through measurable experimentation.
• Deep expertise in at least three of five channels: Email, Push, SMS, In-app messaging, and WhatsApp.
• Strong analytical skills and experience working with data and analytics teams.
• Hands-on experience with Braze, Iterable, Klaviyo, or a similar ESP/CRM platform.
• Experience collaborating across global, cross-functional, and cross-cultural teams, with a player-coach approach.

Nice to have

• Experience with international markets or multilingual lifecycle programs.
• Familiarity with Branch, AppsFlyer, Adjust, or other mobile attribution and deep-linking tools.
• Experience in financial services or regulated industries.
• Experience building a lifecycle function from the ground up.

Culture & Benefits

• Work with a global team of more than 250 people across 50+ nationalities and 50+ languages.
• Operate in a fast-moving environment guided by ownership, impact, humility, and heart.
• Collaborate with external agencies, contractors, and freelancers, with the opportunity to build a team as the function scales.
• Contribute to products that improve access to financial services for immigrant and diaspora communities.
• Inclusive equal-opportunity workplace with reasonable adjustments available during the recruitment process.