Lifecycle & CRM Marketing Manager (AI)

Location: Mountain View, California, United States; hybrid office attendance on Mondays, Wednesdays, and Thursdays

Salary: $130,000–$160,000 per year

Company

hirify.global develops online college credit and test-preparation solutions, using learning science and AI to improve access to education and career outcomes.

What you will do

• Own the end-to-end email and SMS lifecycle strategy, including segmentation, personalization, journey mapping, and continuous optimization.
• Develop AI-powered, behavior-driven customer journeys and automated workflows to improve acquisition, engagement, retention, and customer lifetime value.
• Partner with AI, Product, BI, and Engineering teams to build intelligent segmentation, event-based triggers, predictive analytics, and cross-channel campaigns.
• Lead A/B testing, cohort analysis, and KPI reporting to optimize lifecycle marketing performance.
• Use AI tools and contractor resources to scale campaign execution while maintaining quality, speed, and efficiency.
• Present performance insights, forecasts, and strategic recommendations to leadership.

Requirements

• Experience in lifecycle or retention marketing with a strong track record in email or SMS.
• Expertise in behavioral segmentation, event-based triggers, funnel design, and journey automation for individual consumers.
• Strong messaging skills focused on the motivations, anxieties, and aspirations behind enrollment and retention.
• Ability to work from the Mountain View, California office on Mondays, Wednesdays, and Thursdays.

Nice to have

• Experience in edtech, consumer SaaS, or mission-driven technology companies.

Culture & Benefits

• Work in a hybrid environment with regular office collaboration.
• Collaborate with Growth, Product, Content, Creative, Data Science, AI, and Engineering teams.
• Use a modern data stack, dedicated AI technical resources, contractors, and campaign tooling.
• Work in a company focused on measurable education and career outcomes.
• Join a diverse workplace recognized by multiple workplace and social responsibility awards.