Lifecycle & CRM Marketing Manager (AI)

Location: Mountain View, CA; hybrid in office Mondays, Wednesdays, and Thursdays

Salary: $130,000–$160,000 per year

Company

hirify.global develops online college credit and test-preparation solutions, combining learning science and AI to improve access to education and career outcomes.

What you will do

• Own the end-to-end consumer lifecycle strategy across email and SMS, including segmentation, personalization, journey mapping, and optimization.
• Develop AI-powered, behavior-driven customer journeys and automated workflows to improve acquisition, engagement, retention, and customer lifetime value.
• Partner with AI, Product, BI, and Engineering to build intelligent segmentation, event-based triggers, predictive analytics, and cross-channel campaigns.
• Lead A/B testing, cohort analysis, KPI reporting, and performance optimization.
• Use AI tools and contractor resources to scale campaign execution while maintaining quality and speed.
• Present performance insights, forecasts, and strategic recommendations to leadership.

Requirements

• Experience in lifecycle or retention marketing with a strong track record in email or SMS.
• Expertise in behavioral segmentation, event-based triggers, funnel design, and journey automation for individual consumers.
• Ability to create messaging that connects with the motivations, anxieties, and aspirations behind enrollment and retention.
• Ability to work from the Mountain View, CA office on Mondays, Wednesdays, and Thursdays.

Nice to have

• Experience in edtech, consumer SaaS, or mission-driven technology companies.

Culture & Benefits

• Work in a fast-moving environment with dedicated AI technical resources, modern data tools, and contractor support.
• Collaborate with Growth, Product, Content, Creative, Data Science, AI, BI, and Engineering teams.
• Join a diverse workplace recognized by multiple workplace and corporate responsibility awards.