Lifecycle Marketing Lead (Fintech)

Location: New York, New York; onsite Monday through Thursday

Salary: $160K–$190K, based on skills and experience, plus equity

Company

hirify.global is building an agentic brokerage for serious investors using AI and a broad range of asset classes, including stocks, bonds, crypto, and options.

What you will do

• Lead lifecycle marketing strategy for active traders, focusing on first-time investments, new-user conversion, and multi-product adoption.
• Own the strategy, messaging, and technical execution of active-trader communications.
• Build and maintain Braze canvases, emails, push notifications, and deep in-app integrations.
• Partner with product, engineering, data, and brand teams to identify opportunities and improve channel performance.
• Analyze trends and campaign results using Mixpanel, Looker, and other analytics tools, reporting findings to executive leadership.
• Run experimentation and A/B testing to improve conversion, engagement, retention, and LTV.

Requirements

• 4+ years of experience with lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail.
• Expertise with lifecycle marketing tools, preferably Braze.
• Ability to write HTML, CSS, and Liquid or a similar templating language.
• Strong writing skills and knowledge of email design best practices.
• Experience running A/B tests and optimizing new-user conversion, retention, engagement, and LTV.
• Strong understanding of attribution, incrementality testing, marketing analytics, and tools such as Mixpanel and Looker.

Nice to have

• SQL, JSON, and webhook expertise.
• Fintech experience.
• Proactive, entrepreneurial approach with a passion for testing and learning.

Culture & Benefits

• Health, dental, and vision plans.
• Generous PTO and parental leave.
• 401(k) plan with company match.
• Career growth and professional development opportunities.
• Competitive salary and equity.