Senior Lifecycle Marketing Manager (Fintech)

Location: United States; remote or hybrid candidates are considered, with an East Coast preference. Hybrid work is centered around the New York, NY and Charlotte-area offices. Must be able to work Eastern Standard Time hours.

Salary: $100,000–$140,000 total cash compensation per year, including target bonus; equity is offered separately.

Company

Bankrate, part of hirify.global, provides data and technology that help Americans compare financial products and make informed decisions about mortgages, credit cards, savings, and other major financial choices.

What you will do

• Own lifecycle marketing work for enterprise partnerships, including journey builds, lifecycle strategy, recommendations, and creative mocks.
• Create repeatable journey templates, creative frameworks, and QA checklists to scale partnership work.
• Partner with Customer Success and Business Intelligence to establish KPI reporting and translate commitments into executable recommendations.
• Design multi-variable experiments with holdout groups and diagnose deliverability, conversion, churn, and other performance issues.
• Build reliable KPI dashboards and tracking that stakeholders can use to understand performance.
• Lead partner launches, journey builds, creative refreshes, and cross-functional presentations tied to business outcomes.

Requirements

• 4–7 years of experience owning lifecycle marketing campaigns across email, push, or SMS, with direct performance accountability.
• Hands-on experience with an enterprise-grade ESP such as Iterable, Braze, Salesforce Marketing Cloud, Responsys, or a similar platform.
• Ability to create new lifecycle systems, playbooks, reporting baselines, and scalable processes from scratch.
• Strong analytical and creative skills, including experiment design, platform-data validation, briefing, and performance diagnosis.
• Ability to manage multiple partner workstreams, communicate clearly, and present recommendations to senior stakeholders.
• High ownership, reliable follow-through, and the ability to work independently.

Culture & Benefits

• Remote or hybrid work options within the United States, with an East Coast preference.
• Medical, dental, and vision insurance, plus life and short- and long-term disability insurance.
• Flexible spending accounts, holiday pay, a 401(k) with match, and an employee assistance program.
• Paid parental bonding benefit program.
• Flexible paid time off: 20 days annually for full-time employees, increasing to 25 days after five years.
• Opportunity to use AI for drafting, reporting, hypothesis generation, briefs, and other workflow acceleration.

Hiring process

• Expect live conversations with hirify.global teammates before an offer is made.