Lifecycle Marketer (PropTech)

Location: Austin, TX (South Congress); in-office Monday through Friday. Relocation and visa sponsorship are not supported.

Company

hirify.global operates a hospitality technology platform and hirify.globalOS, which provides website building, guest marketing, AI-powered distribution, and PMS integrations for property managers and vacation rental operators.

What you will do

• Own lifecycle marketing strategy across onboarding, activation, engagement, retention, expansion, and win-back.
• Build, launch, and optimize automated email, in-app, and SMS campaigns using the marketing automation and CRM stack.
• Segment and personalize messaging based on customer behavior, product usage, and lifecycle stage.
• Partner with Product, Sales, and Customer Success to improve activation, retention, expansion, and churn metrics.
• Run A/B tests across messaging, timing, content, and channels.
• Build KPI dashboards and manage CRM, ESP, and product-data integrations.

Requirements

• 3+ years of experience in lifecycle, CRM, or retention marketing, ideally in B2B SaaS.
• Hands-on experience with Customer.io, Braze, Iterable, HubSpot, or a similar marketing automation platform.
• Strong analytical skills, including audience segmentation and performance measurement; SQL experience is a plus.
• Demonstrated success improving activation, retention, or expansion metrics through marketing campaigns.
• Excellent persuasive writing skills and the ability to work effectively in a fast-moving, in-person team.

Nice to have

• Experience in proptech, hospitality, travel, or vacation rentals.
• Experience marketing to SMB or mid-market operators.
• Familiarity with property management systems or similar operator-facing software.

Culture & Benefits

• Work from the Austin office on South Congress Monday through Friday.
• Join a small, high-craft team focused on building hospitality technology.
• Work on a platform with 10,000+ properties and more than $80M in facilitated bookings.