Lifecycle Marketing Lead (AI)

Location: In-person at the NYC HQ in Union Square, New York City

Salary: $150K–$200K annually, plus equity

Company

hirify.global develops an AI-native video platform that orchestrates video production and editing through natural language.

What you will do

• Own the customer lifecycle from onboarding and activation through conversion, retention, and winback.
• Define and execute the lifecycle marketing roadmap across iOS, Android, and web products.
• Build, launch, and optimize campaigns across email, push, in-app, and SMS channels.
• Design experiments to improve trial conversion, churn, reactivation, and lifetime value.
• Partner with product, engineering, data science, and creative teams to deliver personalized customer experiences.
• Use data and AI tools to improve copy, analysis, experimentation, and campaign performance.

Requirements

• 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business.
• Experience building lifecycle programs from early foundations, not only optimizing mature systems.
• Expert-level proficiency in Iterable is required, including complex journeys and experiments.
• Strong understanding of subscription metrics, structured testing, and incrementality measurement.
• Mobile marketing experience across iOS and Android, with ownership of cross-channel strategies.
• Collaborative approach and experience partnering cross-functionally.

Nice to have

• Understanding of the creator economy and the end-to-end content creation process.
• Experience in product-led growth or self-serve funnel environments.
• Experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel.

Culture & Benefits

• Medical, dental, and vision plans.
• 401(k) with employer match.
• Commuter benefits, catered lunches, dinner stipend, and Grubhub subscription.
• Health and wellness perks, generous paid time off, and regular team events and offsites.
• Benefits apply to full-time employees.