16 часов назад
Lifecycle Marketing Specialist (AI)
102 600 - 165 375$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Lifecycle Marketing Specialist (Email/SMS/AI): Building and optimizing customer journeys across email, SMS, and push notification channels with an accent on campaign execution, quality assurance, segmentation, and channel performance. Focus on setting up A/B and multivariate tests, maintaining lifecycle data hygiene, improving operating processes with AI, and coordinating campaign readiness across marketing and product teams.
Location: Oak Brook, Illinois, United States; onsite, full time
Salary: $102,600–$165,375 per year, plus benefits, 401(k) contribution, and eligibility for a short-term incentive plan.
Company
Group is a global provider of intelligent access solutions powered by myQ technology, with products used by homeowners, businesses, and communities worldwide.
What you will do
- Coordinate email and SMS campaign schedules, builds, quality assurance, and timely execution.
- Review email proofs for content and design accuracy and support campaign readiness reviews.
- Plan and execute A/B and multivariate tests, monitor results, and synthesize initial insights.
- Maintain lifecycle marketing data, including events, customer attributes, profiles, feeds, and segmentation rules.
- Orchestrate customer journeys, messaging cadence, and activation plans across email, SMS, and push notifications.
- Document and improve operating processes, identify AI opportunities, and collaborate with marketing and product teams.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in lifecycle marketing, email, SMS, CRM, or related roles.
- Experience with an ESP or email marketing system such as Braze or Pardot.
- Working knowledge of email marketing automation platforms, segmentation logic, customer attributes, and lifecycle triggers.
- Foundational knowledge of A/B testing, test setup, performance metrics, project management, and process documentation.
- Strong attention to detail and process orientation.
Culture & Benefits
- Comprehensive benefits package and 401(k) contribution, subject to eligibility.
- Participation in a short-term incentive plan, subject to applicable terms and policies.
- Equal opportunity workplace committed to inclusion and accommodation during the application process.
- Opportunities to maintain professional and technical knowledge through workshops, publications, networks, and professional societies.
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