7 дней назад
Supervisor, CRM
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Supervisor, CRM (Customer Analytics and Loyalty): Owns customer data analysis, CRM system management, and China loyalty program operations with an accent on segmentation, lifecycle analysis, data quality, and campaign measurement. Focus on translating customer and transaction data into actionable retention and acquisition recommendations, building performance dashboards, and coordinating CRM improvements with cross-functional teams and external vendors.
Location: Shanghai, China
Company
American luxury lifestyle brand offering ready-to-wear, handbags, footwear, accessories, jewelry, home, and beauty collections.
What you will do
- Own the CRM analytics agenda and KPI framework across acquisition, engagement, retention, reactivation, loyalty, and sales contribution.
- Integrate, cleanse, analyze, and segment customer, transaction, campaign, and channel data to identify trends and growth opportunities.
- Build dashboards and recurring performance reports with recommendations for CRM targets, clienteling, offers, and campaign optimization.
- Support the China loyalty program roadmap, member communications, campaign execution, and continuous improvement.
- Manage CRM platforms, customer-data tools, data-quality controls, governance routines, testing, deployments, and issue resolution.
- Coordinate with Retail, eCommerce, Merchandising, Marketing, Technology, global CRM/BI teams, and external vendors.
Requirements
- University degree in statistics, data science, business analytics, economics, marketing, or a related discipline.
- 5+ years of experience in CRM, customer analytics, business intelligence, or loyalty, preferably in retail, fashion, beauty, or another consumer-focused sector.
- Hands-on experience with customer segmentation, lifecycle analysis, campaign measurement, dashboarding, and insight generation.
- Proficiency in SQL and Excel, plus experience with BI or data-visualization tools and CRM or customer-data platforms.
- Knowledge of CRM operations, data quality, user acceptance testing, vendor management, and cross-functional requirements gathering.
- Written and verbal English and Chinese communication skills are required.
Culture & Benefits
- Welcoming and inclusive culture with an emphasis on collaboration, integrity, compassion, and excellence.
- Competitive compensation and rewards for high performance.
- Benefits supporting mental and physical health, financial security, and overall wellness.
- Employee discount and access to exclusive sample sales.
- Free on-demand executive coaching and opportunities for professional growth.
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