8 часов назад
Marketing Campaign Manager (Biotech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Campaign Manager (Biotech): Developing insight-driven marketing campaigns for GenScript’s biotech brand with an accent on audience definition, creative strategy, omni-channel content, and campaign analysis. Focus on coordinating cross-functional teams, overseeing content production, optimizing campaign processes, and evaluating performance across online and offline activities.
Location: Nanjing, Jiangsu, China
Company
is a biotechnology company providing researchers and businesses with products and services that support the development of treatments and other healthcare innovations.
What you will do
- Translate business needs and customer insights into targeted marketing campaigns with cross-functional teams.
- Develop creative strategies, campaign plans, target audience definitions, content concepts, and evaluation methods.
- Oversee internal and external production of visuals, audiovisual content, emails, social media materials, and other campaign assets.
- Build consistent storytelling for the LSG brand across multiple channels and customer touchpoints.
- Improve campaign management processes and tools to support high-quality, timely implementation of campaign and event materials.
- Monitor campaign progress, analyze effectiveness, prepare reports, and lead team engagement, capability development, and performance assessment.
Requirements
- Bachelor’s degree or higher; field of study is not limited.
- At least 5 years of professional experience, including 2 or more years in marketing campaign strategy and execution.
- Knowledge of marketing campaign planning, execution, analysis, digital marketing channels, and strategies.
- Strong market insight, analytical ability, strategic thinking, organization, coordination, and communication skills.
- Ability to manage multiple objectives and projects, coordinate resources, and deliver within deadlines.
- Fluent spoken English and excellent English reading and writing skills are required.
Nice to have
- Educational or professional experience in the biomedical or biotechnology industry.
- Experience planning and implementing large-scale online and offline activities.
Culture & Benefits
- Medical, dental, and vision insurance.
- 401(k) retirement plan with company matching that vests fully on day one.
- Paid parental leave after three months of employment.
- Paid vacation, personal time, sick time, floating holidays, and company holidays.
- Flexible spending and health savings accounts, life and disability insurance, legal assistance, commuter benefits, well-being initiatives, and peer recognition programs.
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