Sr Growth Marketing Lead (Healthcare)

Location: Remote, United States. Travel requirements: up to 15%.

Company

hirify.global operates in genetics, diagnostics, biotech, and life sciences.

What you will do

• Execute integrated, multi-channel B2B demand generation campaigns aligned with pipeline and revenue objectives.
• Build and launch email, nurture, webinar, paid media, retargeting, ABM, and digital campaigns.
• Operate Pardot, Salesforce, Demandbase, Mutiny, and related marketing automation and Martech platforms.
• Coordinate campaign deployment, tracking, lead routing, audience management, nurture journeys, and lead scoring.
• Monitor MQLs, SQLs, influenced pipeline, conversion rates, campaign ROI, and other performance metrics.
• Collaborate with Product Marketing, Sales, Sales Operations, Marketing Operations, Communications, and content teams.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
• 5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing.
• Demonstrated experience executing integrated marketing campaigns with measurable pipeline impact.
• Strong experience with marketing automation and Martech platforms such as Pardot, Salesforce, Demandbase, Mutiny, HubSpot, or Marketo.
• Experience with ABM, nurture programs, lead lifecycle management, marketing attribution, funnel reporting, email, webinars, paid media, and retargeting.
• Strong analytical, organizational, project management, communication, and cross-functional collaboration skills.

Nice to have

• Experience in healthcare, diagnostics, biotech, medtech, or life sciences.

Culture & Benefits

• Remote work arrangement within the United States.
• Equal opportunity workplace committed to an inclusive and diverse environment.
• Reasonable accommodations are available during the application process.