2 дня назад
Senior Marketing Manager, Media (Oncology | LVL)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Manager, Media (Oncology | LVL) (Pharmaceutical Media): Supporting integrated U.S. media initiatives across Oncology and LVL portfolios with an accent on campaign execution, cross-channel activation, and compliant performance measurement. Focus on coordinating Digital, Addressable, Video, TV, Search, and Point of Care campaigns, implementing tracking frameworks, and optimizing media performance for HCP and DTC audiences.
Location: Remote within the United States, with approximately 20% domestic travel to Thousand Oaks, California.
Company
Amgen is a biotechnology company developing and delivering medicines for serious illnesses across oncology, inflammation, general medicine, and rare disease.
What you will do
- Support integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for HCP and DTC audiences.
- Translate brand objectives into media tactics and activation plans aligned with commercial goals.
- Coordinate campaign setup, trafficking, tagging, tracking, quality assurance, and launch activities.
- Partner with agencies and cross-functional teams on campaign activation, reporting, measurement, and optimization.
- Compile performance insights, identify trends, and support test-and-learn initiatives and process improvements.
- Ensure media activities meet regulatory, privacy, security, data quality, and pharmaceutical marketing requirements.
Requirements
- Doctorate degree and 2 years of HCP and DTC marketing/media experience; or a master's degree and 4 years; bachelor's degree and 6 years; associate's degree and 10 years; or high school diploma/GED and 12 years.
- Experience in paid media, marketing, or advertising, including media planning, activation, execution, and performance measurement.
- Knowledge of audience targeting and segmentation, customer journey activation, campaign optimization, and media analytics.
- Experience with integrated traditional and digital campaigns, including Video, TV, Search, Programmatic, Social, and Point of Care.
- Strong project management, communication, presentation, collaboration, and data-driven storytelling skills.
- Experience or interest in pharmaceutical, healthcare, media agency, or related environments, with strong attention to detail and compliance.
Nice to have
- Experience working within a media agency, pharmaceutical company, healthcare organization, or related industry.
- Curiosity about emerging media platforms, technologies, and industry best practices.
Culture & Benefits
- Collaborative, innovative, and science-based work environment.
- Health, dental, vision, life, disability, and flexible spending benefits.
- Retirement and savings plan with company contributions.
- Annual bonus program and stock-based long-term incentives.
- Award-winning time-off plans and career development opportunities.
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