Senior Product (Marketing) Manager, Patient Marketing Lead (Biotech)

Location: Durham, North Carolina, United States; hybrid, with at least three days per week in the office and possible increases based on business needs.

Company

hirify.global is a publicly traded biotech and pharmaceutical company developing therapies for rare, life-threatening diseases and technologies to expand the availability of transplantable organs.

What you will do

• Lead complex, cross-functional patient marketing initiatives from conception through production and dissemination.
• Inform annual patient marketing plans, including brand strategy, positioning, messaging, tactics, budgets, vendor scopes of work, contracts, and timelines.
• Develop patient launch assets such as brochures, caregiver resources, and digital content, and support sales training and field execution.
• Coordinate digital patient tactics across social, web, paid media, and CRM channels.
• Manage promotional review board discussions and resolve strategy and messaging changes for patient-facing assets.
• Use market research, HCP relationships, patient events, stakeholder collaboration, and KPI tracking to inform and measure patient strategies.

Requirements

• 8+ years of pharmaceutical, biotech, or medical device marketing experience with a Bachelor's Degree, or 6+ years with a Master's Degree, or 3+ years with a PharmD Degree.
• 6+ years of patient marketing and/or HCP marketing experience.
• Experience with digital tactics including social, web, and paid media.
• Experience with CRM development, execution, and measurement.
• Strong organizational, multitasking, prioritization, independent-working, and self-motivation skills in a fast-paced environment.
• Ability to develop collaborative relationships with internal and external partners and lead initiatives.
• Proficiency with Microsoft Office Suite, including Excel, Outlook, PowerPoint, Teams, and Word.

Nice to have

• Master’s Degree in a related field.
• Doctor of Pharmacy (PharmD).
• 2+ years of product launch experience in pharmaceutical, biotech, or medical device sales.
• 3+ years of pharmaceutical, biotech, or medical device sales experience.
• Experience working with patient organizations.

Culture & Benefits

• Mission-driven environment focused on unmet medical needs and patient impact.
• Eligible employees may receive medical, dental, vision, prescription, wellness, savings, 401(k), ESPP, paid time off, paid parental leave, and disability benefits.
• Equal opportunity employer, including veterans and individuals with disabilities.