Senior Product Marketing Manager, Patient Marketing Lead (Pharmaceutical)

Location: Hybrid role based in the Durham, NC office, requiring at least three days per week in the office; in-office requirements may increase based on business needs.

Company

hirify.global is a publicly traded biotechnology and pharmaceutical company developing therapies for rare, life-threatening diseases and technologies for manufactured transplantable organs.

What you will do

• Lead complex, cross-functional patient and caregiver marketing initiatives from conception through production and dissemination.
• Support patient strategy, positioning, messaging, annual marketing plans, budgets, vendor scopes of work, contracts, and project timelines.
• Develop patient launch assets such as brochures, caregiver resources, and digital content, and support rollout with sales training.
• Coordinate social, web, paid media, and CRM tactics with digital marketing partners.
• Manage promotional review board discussions and resolve changes affecting patient-facing strategy and messaging.
• Build patient insights through market research, HCP relationships, patient organizations, advocacy partners, and patient journey stakeholders.

Requirements

• 8+ years of pharmaceutical, biotech, or medical device marketing experience with a bachelor's degree; or 6+ years with a master's degree; or 3+ years with a PharmD.
• 6+ years of patient marketing and/or HCP marketing experience.
• Experience with digital tactics including social, web, and paid media.
• Experience developing, executing, and measuring CRM programs.
• Strong organization, prioritization, multitasking, independent work, and collaboration skills.
• Proficiency with Microsoft Office Suite, including Excel, Outlook, PowerPoint, Teams, and Word.

Nice to have

• Master's degree in a related field or Doctor of Pharmacy degree.
• Experience with pharmaceutical, biotech, or medical device product launches and sales.
• Experience working with patient organizations.

Culture & Benefits

• Mission focused on addressing unmet medical needs of patients with serious and rare diseases.
• Medical, dental, vision, and prescription coverage for eligible employees.
• Wellness resources, 401(k), and Employee Stock Purchase Plan.
• Paid time off, paid parental leave, and disability benefits.
• Work environment described as bold, unconventional, creative, and persistent.