Business Analytics Lead - Marketing & Customer Analytics (Fintech)

Location: In-office in Pittsburgh, PA; Tyson's Corner, VA; or Wilmington, DE

Base salary: $91,000.00–$202,800.00 per year, plus incentive eligibility.

Company

hirify.global is a banking and financial services company focused on customer experience, data-driven decision-making, and risk management.

What you will do

• Develop and optimize shopping placement strategies, customer experiences, governance, orchestration, testing, and measurement.
• Advance the Next Best Action marketing ecosystem through improved data quality, treatments, intents, decisioning, reporting, and performance measurement.
• Design and refine business rules, contact policies, customer-context strategies, and analytical optimization approaches.
• Lead analytics processes across multiple functions and business units, selecting appropriate approaches for complex analytical solutions.
• Analyze results and communicate actionable recommendations to senior management and cross-functional partners.
• Mentor junior employees and influence analytics, marketing, digital, product, technology, and business teams.

Requirements

• 5+ years of progressive experience in marketing, customer, channel, or decision analytics; financial-services experience is preferred.
• Bachelor's degree or a comparable combination of education, certification, and experience.
• Strong analytical, problem-solving, strategic-thinking, communication, and stakeholder-management skills.
• Experience designing, executing, and interpreting tests and experiments, including statistical analysis, measurement, and optimization.
• Proficiency with SQL and analytical tools for querying, transforming, analyzing, and visualizing data; Python or similar programming experience is preferred.
• Must work in-office at one of the specified US locations. hirify.global does not provide employment visa sponsorship or participate in STEM OPT for this position.

Nice to have

• Experience with customer interaction, shopping, presentment, contact strategy, or Next Best Action marketing performance.
• Knowledge of customer journey orchestration, decision management, and Next Best Action concepts.
• Experience with Pegasystems Customer Decision Hub or similar platforms.
• Experience establishing analytical governance, data quality standards, optimization frameworks, or decisioning measurement processes.

Culture & Benefits

• Inclusive, supportive in-office workplace with an emphasis on customer focus and responsible risk management.
• Medical, prescription, dental, vision, life insurance, and short- and long-term disability coverage options.
• 401(k) matching, pension, stock purchase plan, dependent-care support, and wellness incentives.
• Educational assistance, including select fully paid programs.
• Paid parental leave, up to 11 holidays, occasional absence days, and 15–25 vacation days depending on career level and service.