CPG Brand Manager

Company

Large-scale baking company with more than 20,000 associates across bakeries, sales centers, offices, and sales routes.

What you will do

• Develop and execute brand and portfolio strategies with senior marketing leadership and cross-functional stakeholders.
• Analyze sales, market share, profitability, distribution, and innovation KPIs to identify growth opportunities and create action plans.
• Develop the innovation pipeline with R&D, Supply Chain, Commercial, Manufacturing, Packaging, Finance, and Purchasing teams from ideation through commercialization.
• Lead integrated marketing plans spanning advertising, public relations, digital, promotions, social media, and in-market activation.
• Oversee consumer research, product scoring, budget planning, invoicing, and bi-weekly steering-call action plans.
• Partner with Sales and Customer teams on selling stories, presentations, and go-to-market strategies; travel approximately 10–15%.

Requirements

• 4–5+ years of experience; consumer packaged goods experience is preferred.
• Bachelor’s degree in Marketing or a related field preferred; equivalent education, training, and experience may be considered.
• Experience in social media marketing, analytics, marketing plan development, and execution.
• Strong analytical, organizational, written, and oral communication skills.
• Ability to interpret diverse data sources, including syndicated data such as Nielsen and Circana, and turn insights into compelling sales solutions.
• Proficiency with Microsoft Word, Excel, and PowerPoint.

Nice to have

• MBA.
• Consumer packaged goods industry experience.

Culture & Benefits

• Competitive annual salary of $102,000–$142,800.
• Annual bonus eligibility.
• Comprehensive benefits package, paid time off, and 401(k) with company match.
• Inclusive work environment focused on safety, diversity, development, and authenticity.