Associate Brand Manager (CPG)

Location: Remote, United States

Salary: $103,000–$119,000 per year

Company

hirify.global develops science-backed, sustainably sourced nutritional supplements focused on quality, purity, and efficacy.

What you will do

• Help develop and execute portfolio growth strategies aligned with business and brand priorities.
• Analyze syndicated data, retailer insights, consumer research, and internal sales data to identify growth opportunities.
• Develop new product concepts through ideation, stage-gate innovation, and commercialization.
• Lead cross-functional launch activities covering packaging, positioning, claims, planning, and go-to-market execution.
• Support product renovations, reformulations, packaging enhancements, retailer exclusives, and line extensions.
• Partner with brand managers and agencies on integrated campaigns, creative assets, media plans, and sales support materials.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 3+ years of experience in brand management, product management, product marketing, or category management.
• Strong analytical skills and the ability to use consumer, market, retailer, and sales data to make recommendations.
• Experience supporting new product innovation and stage-gate commercialization processes.
• Strong creative judgment, communication, presentation, organizational, and project management skills.
• Advanced Excel and PowerPoint skills, with proficiency in Microsoft Office.

Nice to have

• Experience in dietary supplements or consumer packaged goods.
• Experience with syndicated market data such as SPINS, Circana, or Nielsen.

Culture & Benefits

• Remote work arrangement.
• Cross-functional collaboration with brand, agency, retail, practitioner, digital, and eCommerce partners.
• Exposure to portfolio strategy, innovation, commercialization, and integrated marketing.
• Opportunity to contribute in a fast-paced environment with evolving business priorities.