Sr. Analyst, Away From Home Brand Marketing - Taste Elevation (CPG)

Location: Chicago, IL; hybrid office model with up to two remote days per week

Salary: $89,800–$112,200 per year, plus performance-based bonus

Company

hirify.global is a consumer packaged goods company developing and marketing food and beverage brands.

What you will do

• Integrate Away From Home strategy into Kraft Masterbrand B2C communication plans.
• Support one- to three-year growth plans, innovation pipelines, and strategic direction for the Mayo and Dressings categories.
• Develop and execute marketing campaigns across consumer and customer channels.
• Use marketing analytics to evaluate brand equity, market share, revenue, consumer preferences, category performance, and competitive trends.
• Partner with Marketing, Consumer Insights, R&D, Finance, Project Management, agencies, and vendors to launch product innovations and renovations.
• Manage the AFH marketing budget, licensing portfolio, campaign execution, expenses, timelines, and ROI.

Requirements

• Bachelor’s degree in marketing, business, communications, digital commerce, or a related field, or equivalent marketing or brand management experience.
• 2–3 years of experience in marketing, digital commerce, eCommerce, or omnichannel marketing; CPG, foodservice, B2B, brand marketing, or category management experience is preferred.
• Experience with marketing analytics, business performance metrics, and end-to-end campaign execution.
• Strong analytical, communication, collaboration, stakeholder influence, and project management skills.
• Understanding of consumer behavior, market trends, and brand strategy.
• Proficiency in Microsoft Office, especially Excel and PowerPoint, plus marketing analytics tools such as Nielsen or IRI.

Culture & Benefits

• Office-based collaboration, connection, and community with a flexible hybrid work model.
• Eligible hybrid employees may work from anywhere for up to six weeks in a rolling 12-month period, subject to tax and benefits guidelines.
• Healthcare coverage including medical, prescription drug, dental, vision, and screenings.
• Paid time off, company holidays, leave programs, flexible work arrangements, and training.
• Wellbeing, family support, employee assistance, life insurance, disability coverage, and 401k programs.