Marketing Measurement & Intelligence Director (Fintech)

Location: New York City, hybrid; positions in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model. Candidates must be eligible to work in the United States for any employer at the date of hire. Visa sponsorship is not available.

Base pay: $154,000–$193,000 per year in Phoenix, AZ, or $186,000–$232,000 per year in New York, NY, plus discretionary incentive eligibility and benefits.

Company

hirify.global provides payment and financial technology solutions, including Zelle and Paze, to financial institutions and consumers across the United States.

What you will do

• Lead enterprise marketing measurement and performance intelligence strategies that support marketing effectiveness and investment decisions.
• Develop frameworks for channel, campaign, and cross-functional measurement, including attribution, incrementality, experimentation, and marketing mix modeling.
• Define integrated KPIs and reporting approaches across brands, channels, and business lines.
• Analyze campaign, customer, audience, and business-outcome data to identify trends, opportunities, and performance drivers.
• Translate marketing and measurement needs into data requirements and scalable capabilities in partnership with the Chief Data Officer, Enterprise Data, and Technology teams.
• Build executive dashboards, reporting frameworks, and performance narratives while improving data quality, integration, accessibility, and governance.

Requirements

• Bachelor’s degree in marketing, business, analytics, economics, statistics, or a related field.
• 15+ years of progressive experience in marketing measurement, marketing analytics, data strategy, business intelligence, or performance strategy.
• Leadership, collaboration, and stakeholder influence experience in complex cross-functional environments.
• Experience developing marketing measurement, performance, and optimization frameworks with measurable business impact.
• Experience with attribution, experimentation, A/B testing, test-and-learn methods, customer behavior, segmentation, and marketing effectiveness analysis.
• U.S. work eligibility is required; visa sponsorship is unavailable. Background and drug screening are required.

Nice to have

• Experience measuring campaign incrementality and lift.
• Experience in B2B, B2B2C, financial services, fintech, or highly matrixed enterprise organizations.
• Experience with marketing investment planning, ROI analysis, customer data platforms, CRM, first-party data, or identity resolution.
• Master’s degree.

Culture & Benefits

• Hybrid collaboration model for positions in listed U.S. locations.
• Medical, dental, and vision coverage, with HSA and FSA options.
• 401(k) plan with a company safe harbor match on the first 6% of employee deferrals.
• Flexible time off for exempt employees, paid company holidays, and a paid volunteer day.
• 12 weeks of paid parental leave and family-planning support through Maven.

Hiring process

• Interview details and benefits information are shared during the interview process.