Principal Marketing Manager, Media Investment Intelligent Decisioning (AI)

Location: Hybrid role in San Diego, Mountain View, or San Francisco, California; 2–3 days in the office per week

Base pay: $191,000–$258,500 in San Diego; $205,000–$277,500 in Mountain View or San Francisco, plus potential bonus, equity, and benefits.

Company

hirify.global is a financial technology platform serving approximately 100 million customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own the partnership with Data Science and Finance on TurboTax investment decisions, channel mix, forecasting, and in-season budget reallocation.
• Lead the weekly SLT Investment Review, presenting channel and portfolio performance, risks, metrics, and recommendations.
• Translate MMM, incrementality, attribution, and marketplace signals into clear, executable media investment plans.
• Help build the Central Decision Engine, integrating modeling and performance signals into an always-on investment guidance interface.
• Coordinate channel planning across search, digital media, social, video, streaming, above-the-line media, and agency partners.
• Document decisions, assumptions, model changes, and processes to make the decisioning architecture auditable and scalable.

Requirements

• 7–10 years of experience in paid media investment strategy, marketing analytics, or a related quantitative marketing role.
• Direct experience with marketing mix modeling and translating model output into business recommendations.
• Experience partnering with Data Science and Finance on investment or resource allocation decisions.
• Experience presenting recurring recommendations to senior leadership with strong executive presence.
• Working knowledge of integrated media, including search, programmatic, social, video, streaming, and above-the-line channels.
• Experience managing or influencing a large media investment budget, plus familiarity with data infrastructure teams such as Databricks.

Culture & Benefits

• Hybrid work arrangement with regular office collaboration.
• Competitive pay-for-performance compensation approach.
• Potential cash bonus, equity rewards, and employee benefits.
• Minimal travel for industry networking, media, and related events.